Every real estate agent in the state of Wisconsin knows the pain of a down market, as well as those times when demand is high, but supply is limited. In good times and in bad, web marketing is the key to success. Youtube and Google My Business provide homebuyers and sellers with new ways to search for a house. A real estate agent without a website loses dozens of potential clients. A real estate agent with a poorly designed website loses nearly as many.
iNET Web provides real estate website design to help agents reach more clients and close more sales. We're conveniently located in Waukesha between Madison and Milwaukee. We don't make cookie-cutter websites and spend the rest of your investment on graphics to convince you we're doing our jobs. iNET Web knows profit is the only number that matters to our clients. An iNET website will turn your investment into a source of ongoing profit for your company.
The majority of online home buyers start looking for a property with a local search term. Between Milwaukee, Waukesha and Kenosha, there are thousands of untapped potential clients you’re missing if you don't have a website properly optimized to best answer their queries. An SEO Specialist is wired to think about how those potential clients think, looking into keyword results, volumes and queries--like these:
When people search "homes for sale" or "realtors," they'll often specify their location. Even if searchers don't type in their location, Google automatically directs them to agencies in the area.
You want to rank high in search engines so potential clients become actual clients. Good SEO (search engine optimization) can get you on the map and at the top of the search results page. Getting more clients means selling more homes.
Search engine results rankings are determined by a combination of branded keyword searches and query fulfillment. A branded search means the user already knows your brand and is searching for it specifically. Query fulfillment means the copy on your website lines up with what a user is searching for. Search engines use this idea of query fulfillment to direct users to related information that may be useful.
iNET has helped hundreds of businesses reach new levels of profitability. To get an idea of the caliber of our work, check out our website portfolio. When you're ready to get started, contact our web developers for a free initial consultation.
SEO Statistics from The Digital House Hunt & National Association of Realtors
Web marketing is a huge step for any business. As a real estate agent or group of realtors, stepping up your online marketing game leads to rewards you never thought possible. iNET Web has completely transformed companies throughout southeastern Wisconsin, giving clients the turnaround of their dreams. If sales are sinking or you’re tired of watching your competitors outperform you, ask yourself:
The best marketing strategies for realtors and real estate agents boils down to your ambition. Real estate groups only interested in hyperlocal clients will find SEO and copywriting profitable, but anyone aiming for exceptional ROI should expand their marketing plan to include additional techniques. iNET Web offers a range of options to keep you in line with the latest methods used for marketing real estate companies and their agents. Our Creative Geniuses have built websites for businesses invested in every part of the real estate industry. Here's a small selection of our successes:
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.