Modern Realty is a Waukesha-based real estate agency serving the greater Milwaukee area. Modern Realty has aggressively positioned themselves against not only agents who charge the traditional 6% commission, but also against discount realtors. Modern Realty offers above and beyond service at a flat rate to get your home sold.
Led by licensed real estate agent Sara Pakula, Modern Realty is determined to break the wheel by throwing out the percentage based realty practices of the past. Sara came to iNET for help getting out her message that realty has changed, and a realtor only focused on their commission should be a thing of the past.
Modern Realty runs ads run on WISN and other Milwaukee area radio stations, and they were all recorded at
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.