Years ago, anyone looking to get an exterminator to deal with a pest problem at their home or business would be forced to tirelessly flip through a massive, yellow-paged phone book. Today, virtually everyone turns to online search engines. This is why it’s essential to have your website appear on the first page of any search engine results pages.
You may well be wondering what it takes to get a website to the top of a search engine results page? The short answer: A web development team that knows what they’re doing.
iNET Web has been building successful (i.e. profit-generating) websites for Wisconsin businesses for a long time, and our hundreds of successful clients is testament to the quality of our digital marketing. Our focus is on measurable results, so you’ll never get a song and dance about how you need to be liked on facebook, twitter, or the latest social media platform du jour.
Social media is great for viral videos and pictures of your lunch, but when people are looking for a local exterminator they don’t go to social media sites. They search Google (or another popular search engine) and click on the first pest control business that looks like it meets their needs. If your website doesn’t show up on the first page of search results, you’re not even on their radar.
Sure, grassroots advertising can be extremely effective in building up your business reputation, but if you want your pest control company to thrive, you need a website optimized for search engines. And no one knows more about optimizing websites for search engines than iNET Web.
If you’re not clear on what SEO is, let’s start there. Simply put, Search Engine Optimization is everything you do on a website to get it to rank high in search engine results pages (the pages that come up when you do an online search for something).
SEO can range from little details like writing titles for images and integrating keywords into content. However, they can be much more complex endeavors like converting old sites to mobile responsive redesigns (websites that look the same on smartphones or tablets as they do on desktop computers). Ultimately, SEO is all about making it easy for search engines to find and identify your site as the best answer to your prospective customers’ inquiries.
SEO Strategies Used by iNET Web
Besides expertise in the technical aspects of SEO, iNET Web is obsessed with creating websites with a great user experience. Not only do iNET Sites look good, but they also provide information relevant to the most common inquiries someone looking for a pest control company might ask.
Unfortunately, there are plenty of unscrupulous SEO agencies out there preying on small businesses. One of their favorite tricks is to send out an email telling you problems with your website are causing it to be poorly ranked by search engines. If you just hire them, they’ll get your site to the top of all the major search engines in no time and all your dreams will come true!
Don’t count on it.
Instead, your site is likely to receive a vicious swat from Google. It’s only a matter of time until they (and other search engines) catch on to the dirty little tricks the ethically challenged SEO agency has used on your site and banish it entirely from their search platform. Grab a coat on your way out, it gets pretty chilly in Internet Siberia.
PPC (Pay Per Click) is a sponsored advertising service offered by Google. In exchange for your website appearing at the top of search results, you pay a fee every time someone clicks on your website. While this can work out well for a short-term promotion, or to jump-start a site when it first goes live, it has some serious drawbacks. Namely:
Every day, homeowners and businesses all over Wisconsin go online to search for someone who can get rid of their pest problems. Do you have a website for your pest control company? Are you getting new leads on a daily basis? If you answered “no” to either of those questions, you need to talk to iNET Web.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.