There are hundreds, possibly even thousands of landscaping companies in the greater Milwaukee area. Those with websites have a distinct advantage over their competitors without a web presence, but website design for landscapers is about more than just showing off nice photos of your work. It’s about getting your website top billing on search engine rankings.
For a website to actually contribute to your cash flow, it has to bring in leads. Your website has to be optimized for the many search engines that rank web pages based on the searches actual people perform online every day. The closer your web page comes to answering a query entered into a search engine, the more likely your site will have high placement on search engine results pages.
If a potential customer searches for “snow removal services," they're going to get millions of results. Narrowing the field to “snow removal services in Milwaukee” barely makes a dent. If your website isn’t among the top results, no one will see it. Countless studies have shown that if your website appears after the second page of search results, you might as well be in Outer Mongolia. Most Internet surfers never even venture beyond the first page of results. This is why Search Engine Optimization (SEO) is so critical for a website.
SEO for landscaping websites helps customers know what services you have to offer. Let’s take a look at the example below:
Google has become the de facto search engine for over 90% of English-speaking Internet users. Type in a word or phrase and Google automatically suggests related search terms commonly entered by other internet users. iNET Web uses this information to optimize websites by answering the most common queries made by searchers. In this case, it looks as though searchers commonly look for landscapers who buy trees, lay sod and remove poison ivy. If your website doesn’t even mention sod or poison ivy, you won’t be able to compete against competitors who do.
Search engines also recognize synonymous terms. What’s useful here are the variations on “patio installers.” Google recognizes searchers may use terms like “contractor” or “paver,” so iNET would incorporate all these terms to better optimize the site for search engines. If your current website just says “patio installation,” you’re missing out on everyone who prefers the term “contractors.”
Here’s a list of commonly searched landscaping business-related terms used in the Milwaukee area and the average monthly searches for each:
With data like this, iNET Web is able to develop content integrating the most commonly searched terms, giving your site a better chance of being ranked highly by search engines—and a better chance of getting found by prospective customers.
These search terms and numbers are always changing, especially with a seasonal industry like landscaping. iNET SEO experts keep track of which terms are rising and which are falling to keep your website ahead of the curve.
Although search engines can identify where the searcher is located and provide relevant search results, most internet users looking for a particular service are likely to qualify their search with a location. For instance, “patio builders New Berlin WI.” Knowing which geographic areas you want to target, iNET can focus the content so your website will appear in search engine results pages when they specify a landscaping service in that area:
This search resulted in a maps pack, showing the top local recommendations. These businesses are what Google thinks are most relevant to the user based on their search. If your company is outside of the top three, you're probably not being listed for certain search terms. Luckily, there are things we can do to get your business listed in the top three.
iNET helps businesses stay high in the rankings with two main strategies:
Website SEO is all about content. There are several elements on a page that can be optimized by adding location and other relevant keywords. Some of these page elements (like headers) can be seen by users, while others (like image alts) are only visible to search engines.
Specializing your brand means making your website fulfill specific search queries. Don't try ranking for a broad query like "landscaping." Instead, tailor your brand to something specific that locals search for. "Milwaukee landscape architects," for instance, would make your business more likely to rank in the top listings for local businesses.
Location optimization helps landscapers avoid bad leads, as well. After all, you don’t want your Milwaukee company to get calls from customers in Green Bay. iNET will specify your service areas so you get quality leads within your service area.
Comprehensive Marketing Services iNET-Web Offers:
When your website is optimized for the key search terms prospective customers are typing into search engines, you’ll get more prospects clicking on your site. The more visitors to your site, the greater the likelihood you’ll get inquiries…and, ultimately, more business.
iNET Web is all about making your landscaping company more profitable with our web design and search optimization services. Conveniently located in Waukesha between Madison and Milwaukee, we're succeeding for hundreds of businesses within and beyond southeastern Wisconsin. Check out our portfolio, then contact us for a free initial consultation.
Investing in a website is big step for many small businesses, but it brings big results. iNET Web has totally transformed small businesses all over southeast Wisconsin. If your business is struggling and you're tired of seeing your competitors grow while your business stagnates, ask yourself:
iNET Web has a range of options for businesses of all sizes. You can start out small and invest more as you start seeing results. However you choose to proceed, you can count on iNET Web doing everything possible to set you up for lasting success. We don't waste your budget on getting you meaningless "likes" on social media, and we'll never sell you on the budget-busting scheme known as Pay-per-click. What we will do is get your business to the top of search engine results pages.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.