Reflective Concepts sells custom segmented optical reflectors and components. They needed help reaching their niche target market over the internet for more successful sales. INET web development and design team created a custom site targeting their small market to increase search results. First, our web developers implemented inter-linking and a navigation menu to make the site easy to use. INET’s web designers then created great graphic design critical to keeping users on the site longer which increases search engine value. All pages maintain a colorful purple, green, and black color scheme which looks professional while selling their products. Galleries contain high quality pictures of light reflectors and other products to attract potential customers. These photos add search engine value because users spend more time on the site browsing them and our SEO specialists are able to optimize for the targeted audience with title tags and image descriptions. Reflective Concepts have steadily increased their customer base and profits as a result of our superior quality web design and development.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.