What are you going to do with a bachelor’s degree in psychology? I guess I’ll go to grad school and amass more debt but at least I will be making a lot of money right? Not unless I can find a well-paid entry level job that can give me valuable career experience and tremendous growth potential. No jobs you say? I guess an internship would suffice too.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.