In 2014, Milwaukee County Sheriff David Clarke faced a difficult primary and general election as the incumbent Sheriff of Milwaukee County. Running for his fourth term, Sheriff Clarke was up against a challenger with big money backing from an out of state donor, New York media mogul Michael Bloomberg, as well as an onslaught of mudslinging. Interest in the election was unprecedented—not just in Milwaukee, but across the country.
Knowing he was in for a tough fight, Clarke turned to iNET Web to help get his message out. iNET responded with a custom-designed campaign site outlining Clarke’s position on all the issues and providing links to news stories and press releases. The site also featured Clarke’s blog posts throughout the election, and allowed supporters to make donations online and volunteer to help the campaign.
On election day, voter turnout was higher than anyone predicted—and the final tally showed nearly twice as many votes cast as in a previous matchup of the candidates in 2010, with Clarke prevailing 52% to 48%.
The website iNET created for Sheriff Clarke demonstrates the vital role the Internet plays in modern elections. With virtually everyone going online to research political issues, having a website is no longer a nice extra for Wisconsin candidates, it’s an essential. Custom websites allow candidates to have a venue to make their positions known and to address new issues during the course of a campaign.
In addition to providing updates from Sheriff Clarke on the campaign trail, the website provided an easy way for supporters to make donations online and volunteer to support the candidate.
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After Clarke’s win in the 2014 Democratic primary, iNET took a look back at how Sheriff Clarke’s website performed. Not only did the website outrank those of other candidates, it also helped bring in much needed donations to counter the massive infusion of outsider funding to his opponent. How was it such a success? It was made with iNET's creative genius!
One way iNET optimized Sheriff Clarke’s website was by creating an interactive map listing all polling locations available for Milwaukee voters. Through this feature, constituents searching for their voting location would find Sheriff Clarke’s website and learn about his positions on important issues.
Below is a quick summary of how the Re-Elect Sheriff Clarke website performed. From March 4, when the site went live, to the day after the election, the site racked up thousands of visits:
iNET Web offers a free initial consultation to political candidates interested in learning more about how a custom-designed iNET website can bolster a campaign. Get in touch with us to set up a meeting.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.