Since calling Milwaukee’s web development specialists at iNET, attorney Thomas Grieve has enjoyed consistently increasing web traffic to GrieveLaw.com. iNET’s creative geniuses and search engine optimization (SEO) experts met with Thomas to formulate a plan specific to his needs. Thomas’s goal was to show up on the first page of organic search results for a variety of criminal defense terms in a variety of different geo-targeted markets.
We started by focusing on specific legal areas where he wanted the most traffic and leads to be generated. This strategic approach targeted searches related to drugs and DUIs in Brookfield and Waukesha. After dominating organic search results in these markets, we began focusing our efforts on other surrounding areas, while still maintaining value for the Waukesha and Brookfield markets.
In only a matter of months, our unparalleled authority on strategic SEO methods took Grieve Law from #14 to #1 in organic search engine results for “Top Drunk Driving Lawyer in Waukesha”. Similarly, iNET’s Milwaukee SEO specialists took Grieve Law from #15 to #3 in searches for “Waukesha DUI Attorney” in the same time frame. Perhaps most impressively, we raised his rank for “Criminal Defense Attorney Waukesha, WI” from #26 to #3.
The team of web developers at iNET produced a brand new site for Grieve Law, including a new logo design. Clean and authoritative, GrieveLaw.com is easy to navigate, and has cutting-edge features including dynamic rotators and a pop out hover state Call to Action on every page. The new site is as aesthetically pleasing as it is useful.
Our team of content developers created crisp, professional copy for legal descriptions, as well as services provided by Grieve Law. When accused of a crime, time is a factor. You needn’t waste time wading through legal jargon to find the proper defense attorney. With Grieve Law, it’s clear throughout the site what is offered and how he can help.
In addition to website content and SEO, we also ran a successful radio campaign, including his now-famous tagline, “You’re only guilty if you’re convicted.” The initial run was so successful, Thomas has decided to do even more radio marketing with iNET. After seeing the rapid and steadfast increase in web traffic and leads, Thomas has more than quadrupled his marketing budget. He’s so busy these days, he’s considering hiring a second attorney to help handle the flood of new business. Success begets success, and he understands this fact after working with the web marketing experts at iNET.
Tom wanted his new website for Grieve Law to be easily found and simple to use so people could request a free consultation if facing a Wisconsin firearms charge, domestic abuse charge, drug charge, sexual assault charge, or a DUI charge in Waukesha. We took on the entire process, building Tom’s new image from the ground up. iNET web developers created the complete brand for the new law firm, even taking top-quality photographs at the office.
Waukesha web development specialists designed a new logo for the firm, creating a clean, crisp, and modern image which also had the institutional feel preferred for a law practice. iNET content developers and copywriters developed precise legal descriptions, establishing a positive and professional impression throughout the entire website. It is extremely simple for prospective clients to get necessary information when deciding to retain legal counsel.
The new Grievelaw.com website design is exceptional, delivering outstanding search engine optimization (SEO). Experienced SEO experts from iNET put in intense work, ensuring maximum effectiveness. They now monitor the website on a monthly basis, assuring the website delivers ever-improving SEO effectiveness.
Results were outstanding. Grieve Law is off to a wonderful start. Tom couldn’t be more pleased. “I hit the creative geniuses out there!” he said. “I’ve been getting more calls from the website and I noticed it continues to climb in the rankings. I look forward to many more years of dominating the search results...!”
Grieve Law is growing fast and Tom is already considering bringing on another attorney.
This lawyer made a great move by contacting the web development specialists at iNET. It was just what you’d expect from a good lawyer: a favorable decision!
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.