


Google Search Console vs. Google Analytics
SEO Success is Data Analysis & Flexibility
While a lot of search engine optimization (SEO) relies on common sense and decisions based on the individual company, specific strategies for boosting site traffic and sales can be made by analyzing specific sets of search data. Marketing firms, website developers and SEOs turn to Google search tools to track sites they’re building. What’s the difference between the two most commonly used website data analyzers, Google Search Console and Google Analytics?
Key Differences Between Google Search Console and Google Analytics
Google Search Console is an online service used to collect website data to help users manage their site’s content, and develop tactics for improving their relevance in Google search results.
Google Analytics is a data analysis program website managers use to review data. However, this service provides more in-depth information on who your website’s searchers are, what specific online queries they’re searching for & how they navigate throughout your site’s webpages.
Google Search Console | Google Analytics | |
Check Mobility Issues | Yes | No |
View All Internal Links | Yes | No |
View Backlinks to Your Site | Yes | No |
Check Security Issues | Yes | No |
Page View Data | Yes | Yes |
Traffic Data by Country | Yes | Yes |
Organic Search Keywords | Yes | Yes |
Mobile Traffic Data | Yes | Yes |
Data by Dates | Yes | Yes |
Demographics Data (Age, Gender, Location, Behavior, etc.) |
No | Yes |
Organic, Direct, Referral & Social Traffic Searches |
No | Yes |
Site Landing Pages | No | Yes |
Conversion Data | No | Yes |
Ecommerce Tracking | No | Yes |
While Google Analytics offers a much more in depth look at website data than Search Console, both give you the opportunity to monitor the performance of your site.
iNET Web takes advantage of all SEO tools when working with our clients. We’ve made millions for Wisconsin businesses doing SEO alone. What other SEO companies fail to take into account is the value of a blog, infographic, incorporated social media and interactive tools vary from site to site because different customer bases care about different sources of information. As a result, our SEO experts take the time to hand-tailor a SEO plan that is fine tuned for your individual website or business.
At the end of the day, you want your websites to make money and the best way to guarantee your site is profitable is to hire iNET for SEO.