“Beg, borrow or steal.” These used to be your only choices if you needed something and didn't want to commit to buying it Today, there’s a fourth option: Rent.
Renting instead of buying has become increasingly popular in the US. There are now rental stores for just about everything. Lawn and garden equipment, kayaks and canoes, bikes, furniture, heavy machinery…you name it and there’s probably a place renting it. If you’re in the rental business, though, you need a steady stream of customers to cover your overhead.
That’s where iNET Web comes in.
The days of buying an ad in the Yellow Pages or the local newspaper are long gone. Today, if you want your prospects to find your business, you need a strong online presence. With virtually everyone using the Internet to find what they’re looking for, a website is essential. And no one creates websites like iNET Web.
Unlike so many other Milwaukee area web developers, iNET Web doesn’t use cookie-cutter website templates. We build every website from the ground up with a totally unique look. Not only do our sites look better than template-based websites, they also work better and offer more options, like secure ecommerce capabilities—great if you want to be able to take payments online.
Perhaps the greatest difference between other Milwaukee area web design firms and iNET Web is the way we infuse our sites with SEO (Search Engine Optimization). In order for customers to find your business online, it has to be noticed by the major search engines (Google, Bing, etc.). SEO is what gets search engines to recognize your website as one worth visiting.
Countless studies have shown that when people use the Internet to find products and services, they rarely venture beyond the first page of search results. Just take a look at this chart showing the online behavior of Google search engine users:
Statistics compiled by online ad firm Chitika
SEO is all about getting a website to rank highly in these search results (i.e. on the first page), and no one does it better than iNET Web.
Case in point: a client of ours in the business of renting party tents and related equipment came to us a couple of years ago for a website. They had a bare bones website with no ecommerce capability, very little content, and no style whatsoever. They were looking to take their business to the next level.
iNET Web created a great looking site with ecommerce capability and plenty of content. Results? After two years with iNET their website is averaging 5,000 visits per month. More impressive yet, online transactions for 2017 are up nearly 200% over the previous year.
We’d love to do the same for you.
A lot of web development agencies in the Milwaukee area push Pay-per-Click and Social Media campaigns. Pay-per-Click is a paid advertising program from Google that puts your website at the top of search engine results pages for key search terms your prospects are using. When someone clicks on your website, you’re charged a fee based on how in-demand the search term is.
There are some real problems with PPC, especially for small businesses. First, it can get incredibly expensive, and there are no guarantees of clicks translating to purchases. Even more troubling, once you realize the PPC campaign is bleeding you dry and you pull the plug on it, there is no residual value whatsoever. Your website is suddenly relegated to page 15 of search results. It’s like no one knows you even exist anymore.
Another problem with PPC is the way your website is listed in search results. The word “Ad” is displayed right in front of it, so everyone knows you paid your way to the top of the list. Most people are put off by this, preferring instead to click on the sites of businesses that actually earned their way to the top.
Ask yourself this: When was the last time you went on Facebook, or Twitter, or any other Social Media du jour when you had to find a plumber? Answer: Never! Social Media is great for posting occasional news about your business, but people don’t go there when they’re looking to rent something. They go to a search engine.
Which is why you should be going to iNET Web for a website.
To sum it up: Pay-per-Click can give you an immediate bump in traffic to your site, but gets expensive and provides no lasting value at all. Social Media may get you some “likes,” but these rarely ever translate to sales. SEO establishes your online presence, builds your brand over time, and drives prospects to your website year after year after year.
In addition to the initial SEO work we do when we create a new website, iNET Web offers ongoing SEO work. With a monthly SEO contract, there will be new content and programming developed for your website on an ongoing basis, tweaked to target different markets as your business grows. You'll also receive bi-monthly reports on how your website is performing for you.
What if you get a website built by iNET Web, then find you need some brochures? Or maybe signage? Just let us know! iNET is more than just a web development agency. We provide a full range of marketing services, from business cards to broadcast production. And who’s better qualified to handle it than the very people who developed your online brand?
Marketing Services Provided by iNET Web:
iNET Web is all about helping our clients win, and win big. We don’t just build websites. We build profit-generating websites. Just take a look at what we’ve done for other clients. Then get in touch with us to set up a meeting. It’s all upside from there.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.