Intellectual property law is a incredibly competitive field, especially near large cities like Milwaukee. Potential new leads often begin looking for an IP attorney by doing a quick Google search for "patent lawyers" or "trademark lawyers" with a location-based keyword ("Milwaukee", "Waukesha", "Kenosha", etc.) A search engine optimized website that ranks on the first page for common Google queries is the best way to maximize new lead generation for your IP law practice. IP law firms no longer rely solely on word-of-mouth and referrals for new clients. Put your trust in iNET and your only worry will be hiring new employees to cover the extra workload the website will generate. And we don't just build websites. We consistently update and add to them to make sure a competitor can't just come along and wipe your business off the search results. Our team of SEO specialists can use analytical tools to monitor your website month-to-month. The SEO team will look to see what pages and keywords are bringing in the most conversions. Then they implement these strategies throughout the site to increase your website's conversion performance. Teaming up with iNET helps your IP practice by finding the high value leads and leading them to your site..
Because there are so many specialties in the legal profession, your website should clearly state what law you practice. Otherwise, you’ll be inundated with calls from people who will never become clients. People's daily internet usage continues to increase each year, and many people will not invest in a service without viewing the website and reading customer reviews. iNET's entire business and creative philosophy revolves around generating new leads for businesses. We will include a customized contact form page along with a previous client reviews page. Also, if you are interested in multimedia marketing, iNET videographers and graphic designers can add personalized videos, photos and graphics to your website to make it stand out from the competition.
iNET has worked with law firms and attorneys for years. We have professional experience with criminal defense, personal industry, estate planning & everything in between. Our experts know the best practices to answer all law-related search queries.
CONTACT US FOR A MEETING
At iNET, we do more than craft visually appealing websites your customers just can't get enough of—we make those websites appear in Google searches. After all, a great website won't generate new customers if nobody can find it. When a person searches the name of your IP law firm, they are likely already looking to do business with you. These searches are good, but you also want your website to rank for common search queries like "patent lawyer" or "copyright" lawyer. iNET's SEO team knows how Google's query fulfillment algorithm works and can improve your ranking. We will create new content and structure your site to answer qualified leads' questions better than competitor websites.
Placing in the top results for location-based queries can also result in your business being included in a maps pack. Conversion rates greatly increase for a map pack placement.
iNET has a reputation for success and has helped many businesses grow and establish a dominant presence. We will apply cutting-edge expertise to craft a marketing plan unique to your business. The best marketing plan for law firms incorporate three strategies:
The market is changing, and if you want to come out on top you need to adapt. If you don't have a website with every page optimized or search terms like "Milwaukee intellectual property attorney", you've already fallen behind.
At iNET, our experience working with legal experts has shown us what law firm websites need to succeed. The most critical services? Responsive design, testimonials, and associate profiles.
Words matter on the internet. At iNET, our SEO practices balance the habits of real-world clients with the technical needs of internet search engines. The result is a website optimized for both. Consider a potential customer who is getting divorced and has children. Are they going to type in “primary physical placement” or are they going to go with “child custody?” While the former may be legally “correct” in the state of Wisconsin, “child custody” is a far more common search term.
Check out all these law firm websites designed by the iNET team:
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.