Digital Marketing for Event Planners

How Can iNET Web Improve Your Business?

There’s more to what we do than just creating beautiful websites. What sets us apart is our ability to get those websites to the top of Google searches. After all, a website doesn’t do you any good if no one can find it.

When someone types in the name of your business into a search engine, they’re already inclined to do business with you. While that’s great, the real test of a website is its ability to draw in the hundreds of potential customers who use more general queries when searching online for an event planner.

iNET knows how Google works and we know how to improve your website’s ranking on it.  The simple version: we create content and structure your site in a way that answers searchers' questions better than other websites, and Google rewards sites for this with higher placement in search engine results.

iNET SEO Specialists look into what your prospects are looking for online

Before we develop content for a website, we look into what kind of online searches your prospects are making. Google’s Auto Suggest is one of the tools we use. As you can see from the screengrab below, a search for “event planners Milwaukee” reveals that searchers also use the terms: “event coordinator” and “event companies.” Knowing this, we would integrate these terms throughout the site, along with “event planner."

Google results for event planners Milwaukee search

 Quick Look: Event Website for the PNC Milwaukee Marathon

The Milwaukee Marathon is an increasingly popular marathon, and people from all over the country sign up to race. iNET Web has helped garner more attention and publicity for the event with a beautiful website tailored specifically for people interested in signing up to run, as well as for those simply wishing to attend. Research showed there was a lot of online searches in the past for maps of the race route, so we included a course map for each of the races being held. This virtually ensured any participants looking online for the course route would find the site⁠—along with all the information they needed.

Milwaukee Marathon Website   Milwaukee Marathon Schedule

Integrated marketing services we provide:

  • Digital Marketing for Event PlannersResponsive website – with the rising use of smartphones and tablets, a mobile-responsive website is a necessity for any business. Mobile responsive sites display perfectly on all mobile devices, as well as desktop computers.
  • SEO – a cool new website design alone won’t bring in new leads. Websites need to be marketed online, and the SEO professionals at iNET Web are here to optimize your website to bring in more business.
  • Custom web design – the Creative Geniuses at iNET Web never use WordPress or other templates to design our websites. Every iNET website is custom-coded to your website’s exact specifications.
  • Branding – your business needs a voice, and the Creative Geniuses at iNET will give it to you. Our website branding services will develop a unique look and brand identity for your company.
  • Logo design – you can't have a brilliant brand without an amazing logo? The Creative Geniuses at iNET Web design unique and beautiful logos for businesses throughout Wisconsin and beyond.
  • Radio advertising – iNET Web makes professional radio ads for businesses throughout Wisconsin to help them bring in even more money. 
  • Print marketing – get business cards, branded apparel, posters, and more with comprehensive print marketing services from iNET.

If you’re an event planner looking make web marketing work for you, iNET Web can help with a custom-designed, profit-generating website. Contact us online to set up a meeting to learn more about digital marketing services for event planners, or call us at 262-574-9400.


Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.