Website Design for Engineering Firms
How SEO Improves Your Site
Appearing at the top of Google results is the most important thing companies can do to increase their web traffic. iNET specializes in research, putting ourselves into the minds of consumers so we can understand what they want to see. The most important part of our research involves Search Engine Optimization (SEO). SEO involves targeting keywords in headlines and metadata so that Google will give your website a more favorable spot on Search Engine Results Pages (SERPs). "Engineering" is listed in the Google query below (left). The bolded words that appear after engineering are keywords, which is how Google guesses what you're searching for based off their history of searches with a given term. On the right picture below the word engineering is paired with common keywords, the keyword volume. For example, the keyword "engineering firms near me" has been searched 3,600 times in the past month. iNET uses data like this and more to construct your website so that it appears at the top of SERPs.
If prospective customers have found your engineering firm by searching online or looked you up online after hearing something about your business, your website is the first impression you make on them. A website that looks great, is easy to navigate, and showcases your capabilities is essential. And that's just what you get from iNET Web.
Our industrial clients specialize in engineering aerospace components, others design industrial refrigeration systems. Some are just full service machine shops who dabble in whatever makes them money. All of them found success after working with iNET.
Why does your Engineering firm need SEO?
SEO is the most important marketing strategy of the 21st century. In fact, 61% of market strategists say that improving their website's SEO is their #1 priority. SEO is an affordable way to do a little work that brings back a lot of reward. The first organic desktop search on Google gets 20% of clicks on the page, so it is extremely important to appear at the top of SERPs and 75% of people do not scroll past the first page of search engines. SEO leads have a 15% close rate, compared with 1% from print advertisements. There's no doubting that SEO marketing is the best thing that you can do to get your business of the ground.
To review the statistics, click here.
Check out these engineering-industry iNET success stories!
More Services from iNET
- Branding: iNET has done branding in countless industries, and we're ready to help perfect your company's branding. We work with you to establish the message that you want to send across all media.
- Logo: Creating a logo is tough. A logo needs to clearly communicate the company tone and industry, while moving clients to action. Let iNET handle the hard work and design (or redesign) your logo.
- Radio Advertisements: Radio advertisements is a great way to reach out to more people, especially during a local marketing campaign. iNET can help you launch radio advertisements that bring in business.
- Print Media: Print media is a great way to round out any marketing strategy. iNET can create anything from business cards to t-shirts, anything that will get people talking about your company!
We create the perfect marketing plan for your engineering firm using one or a combination of these services. All the resources you might need are located in-house here at iNET Web, including copywriters, graphic designers, marketing specialists, front end developers, photographers and more. iNET is in the business of making money for our clients, and business is booming.
