When Woodway came to iNET Web, for a website solution, they liked the look and feel of their existing website design. Woodway was seriously frustrated with slow response times of their web provider at the time, and further frustrated with the seemingly endless exorbitant charges every time a simple change was needed on the site. As a growing company that needed their website as a sales tool, our web designers and developers knew we had to create something special without any hassle.
With sales representatives using the site on the road all over the world, it is of critical importance the website represents the latest products and services Woodway is offering. They have a ten foot wide ice skating treadmill, a treadmill built into a business desktop system for walking while you work, treadmill that integrates with breath analyzer systems for both high level sports performance and medical application AND the best treadmill’s you could ever put in your home. Yet when the representatives tried to show off these products during sales pitches, they were met with a slow and unreliable website. How could they convince customers they were the best if their website was the worst?
The Woodway website design was composed entirely in a proprietary cold fusion format by the previous website developer. The structure of the pre-iNET Web website made it impossible for the Woodway staff to actually make changes to the website when they wanted/needed without paying high content change maintenance fees. Proprietary websites with the actual site owner locked out is an unfortunate dynamic in the website development industry. To the website designer and developer, a cash cow is born every time a business signs on for one of these 'beholden' websites. The businesses quickly get the feeling of being fleeced and look for new Milwaukee web development services.
This was how Woodway came to iNET Web. They had big changes and big improvements in mind,the first being a redo the entire website in an industry standard web coding format so that there was no lock on the management of the website. With FTP access they could do some maintenance and changes themselves without paying dozens of fees.
The next step for iNET Web was taking the entire functionality of the Woodway website and building a custom website database edit online content management system for it. Now, the marketing staff or any employee could log in and change any web page content they desired, at any time. The content management database gave Woodway immediate control over text, products, and images. With the website rebuilt and an online content management system built in, we were ready for the next step of improvements.
Improvements started with the world map, a simple graphic flash piece iNET Web built allowing the website visitor to rollover the global image. As you roll over different areas, a language choice is displayed. Clicking takes you to the native language of the region. This website Flash graphic piece is a simple yet perfectly definitive way to let Woodway website visitors know about the NEXT big website improvement iNET Web was in process of building.
Woodway, physically based in the Milwaukee/Waukesha market, is an international company. With a substantial European market and budding South American Market to serve, Woodway needed the website to be in English AND German AND Spanish. iNET Web took the website database code and replicated it twice. We then translated the website to Spanish and worked with Woodway German engineering employees to accurately translate the German language version of the website. Every image and navigational tag was translated as well, making the site 100% multilingual. The iNET Web translation solution created three completely separate website entities without requiring three different sets of developers.
Woodway has added features to the web site ongoing over the years since coming on board with iNET Web. Changes to the website 'structure' are done promptly after a flat rate quote is given. Website hosting is less with three more complex websites than it was for their one proprietary website before.
Woodway manufactures the best health, exercise, sport and medical treadmills in the world. iNET Web, THE Milwaukee website designer, builds Custom Creative Genius s Inspired website solutions at the very cutting edge of website development, at par with, or better than, the best in the world. Both with home offices in Waukesha, Wisconsin, you have to wonder, is there something world class in the Waukesha water?
Looking for an online website solution to market your multilingual company? Contact iNET WEB, THE Milwaukee website designers and developers, for a one of a kind multilingual website solution.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.