Weekend Dental Assistant School is a 10 week local dental assistant training school. They contacted our experienced professionals at iNET Web for help designing their official website in order to increase Google traffic to their target market, aspiring dental assistants in the Green Bay and Southeastern Wisconsin areas. INET’s web designers created the unique logo and maintained the same color scheme throughout the site. These bright colors get people excited about the school. The home page has a picture of a dental assistant with dental tools to convey the right emotion for users. We also implemented a walkout green screen video of their two owners explaining the program. This video keeps users on the site longer to increase search engine value. The phone number is in bold letters on the navigation menu to encourage aspiring dental assistants to call them. The home page also contains bold lettering stating “Become a Dental Assistant in 10 Saturdays” which is their hugest selling point. We also added testimonials and placement successes to establish credibility in the school while telling users why they are better than competitors. Weekend Dental Assistant is happy with their enrollment increase as a result of our excellent web design skills.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.