ValueRail™ is a Waukesha, Wisconsin based manufacturing plant producing safety guard rails. The traditional method of sales for this tried and true manufacturer of heavy steel safety rail systems was unchanging for years. Development of the ValueRail™ cutting edge industry revolutionizing guard rail system brought with it a willingness to step forward into the warm, refreshing waters of the Internet revenue stream. ValueRail™ came to iNET for a creative genius inspired website solution to help gain the ValueRail™ system market recognition and to generate profit via an eCommerce web site solution.
The ValueRail™ website started with logo development. The graphic logo design is straight forward colorful industrial design. The logo is clean and concise yet definitively ValueRail™. After seeing this website you will always think of ValueRail™ when you see the bright yellow logo.
ValueRail™ is an eCommerce website that has paid for itself many times over, in less than a year, by generating profit far beyond the cost of website development. Hue Schlegel, Director of Marketing at ValueRail™ sent in this feedback on the ValueRail™ website production; "To capture incremental business that we were not receiving from our normal sales channel, we introduced a new ValueRail™ safety guard rail product line and made it available directly to end-users over the Internet. Working together with iNET, we were able to quickly design and launch an attractive and user-friendly e-commerce website that has proven to be highly successful. Thank you, iNET!"
The ValueRail™ web site cleanly defines the commonly accepted applications of the guard rail system visually on the home page. Visiting the site, you know what ValueRail™ is, literally in a second. A very custom content management system allows ValueRail™ employees to change virtually any image or text on the website. There is virtually no aspect of the website that they do not have access to in a simple user friendly format. In contrast, second tier template websites have few text fields and a few image fields that the end user can actually manage. ValueRail™ is also redefining the sales capabilities of their industry by selling heavy duty safety rail systems via a web site. The website is literally an online sales force working twenty-four hours a day, seven days a week, generating income.
ValueRail™ safety guard rail is among the most cost-competitive guard rail on the market today without sacrificing safety. Take a look at the website. Clean, concise and perfectly definitive AND has the ability to generate income via the Internet for a product not typically thought of as a web site store item. If you have an industrial facility or anywhere where a bright yellow barrier may add safety or security, consider ValueRail™. ValueRail™ is the least expensive industrial insurance policy you will ever buy.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.