***Update*** 9/27/2010 "Two days after I asked you guys to focus on the term "Pole Puller" for September's SEO, I noticed an immediate response. I just closed a huge deal from that response and can't wait to be #1 for this term so I can sell more! I don't know what you guys are doing but even in general, the last two days, my phone has been ringing off the hook for sales off my site." Tom had planned to only "try out" iNET's ongoing monthly SEO for a few months. A year later he's still seeing increases in business and the instant results this monthly SEO work brings him. Tom isn't planning on ending this monthly SEO work anytime soon.***Update*** 10/7/2009 "The SEO is really working...We're getting calls all the time, and I just got a $39,000 order for HI-Ranger parts. This could be big enough to increase the discount they're giving me. I just wanted to say thank you for all the work you're doing."
The graphic website design for Utility Equipment Parts started from scratch, with iNET Web designing their logo. The Utility Equipment Parts logo is simple and professional, yet dynamic and creative, with the expanding orange arrows forming the backbone for the rest of the website graphic design. One of the unique features of the Utility Equipment Parts website is that it will stretch to fill any size monitor, with the text area in the middle of the website stretching and the rest of the website retaining the same proportions. A picture of a digger derrick truck in the website header, along with some other utility truck manufacturer graphics make up the rest of the website imagery. This is an inexpensive website design with an extremely professional look and feel.
Utility Equipment Parts has complete client-side website content management tools, with ability to add products, product categories, pictures, descriptions, and more, INSTANTLY. Proprietary search engine friendly website coding from iNET makes website content easier for search engine spiders to read and categorize, giving it maximum possible value towards improving search engine rankings thereby increasing Utility Equipment’s profitability. As Utility Equipment Parts adds more parts and accessories to their online website listings, they get found for more and more utility part search terms, because every page, image, and description they add to their website has maximal value with search engines.
While the superior iNET website marketing platform which the Utility Equipment Parts website is built from allows it to achieve high search engine rankings, what got them to the top of searches like "digger derrick truck parts" and "Holan bucket truck parts" so quickly was an initial burst of SEO and search engine friendly website copywriting. As iNET moves forward with further website copy development and search engine optimization, every aspect of the Utility Equipment Parts will come together to paint a picture to search engines which frames them as the premier supplier of digger derrick and bucket truck parts and accessories on the Internet.
It is always exciting for iNET when a customer decides to let us help their website achieve its full potential, with ongoing search engine optimization and website profit generating marketing copywriting. As Utility Equipment Parts climbs higher and higher on the search engine listings for bucket truck parts and accessories, the return on investment will grow exponentially, and this Success story will be updated AGAIN – check back soon to read more!
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.