Overall visitors to the website have doubled (2000 visitors/week!) and people who go there view twice as many pages. Perhaps web based phone sales have "only" gone up 41% because website viewers can print out online order forms and send their cylinders in for repair directly (which they couldn’t do on the old website) – accounting for 75% of US Chrome's retail customer sales. There are also many website viewers who go to US Chrome's e-Bay store and purchase refurbished motorcycle and snowmobile cylinders there. While it is impossible to calculate exactly how much business the website brings in, it is safe to say in the 16 months since the new US Chrome site went live, it has paid for itself many, many, many times over. At iNET The premier Waukesha and Milwaukee web design and development firm our customer’s profitability is what it is all about.
The website design of the US Chrome website has a very dynamic feel, appealing to the motorsport enthusiasts who visit to learn more about cylinder repair. In the center of the website header, a semi-transparent US Chrome logo sits in front of a looped Flash video of the American flag blowing in the wind. On both sides of the Flash video, Flash picture rotators display pictures of motorcycles, ATV’s, snowmobiles, and other vehicles which use cylinders repaired by US Chrome. The background of the page text has a chromy, metallic sheen. On the homepage, an animated picture slideshow of US Chrome sponsored NASCAR driver Boris Said plays, helping US Chrome to get the most of their sponsorship dollars.
The best feature of the US Chrome website is the search engine friendly website code enabling the site to achieve #1 rankings on Google for "cylinder repair" and "cylinder plating". Every iNET website is built to be fully accessible to search engine spiders indexing website content to determine what the website is about. On the lesser website platforms provided by most other Milwaukee web developers, there are many pitfalls which stop search engine spiders from fully indexing content. In the case of the template websites promoted by many wannabe web designers, the website is completely blacklisted from achieving 1st page rankings (or even 10th page rankings) when competing against any REAL website with custom coding. For US Chrome, with their superior website platform, only a very small amount of search engine optimization (SEO) was needed to get them all the way to the top!
If you ever have a vehicle with a blown cylinder, check out the US Chrome website to see how their cylinder repair services will save you hundreds of dollars on the cost of cylinder replacement. If your company has a bum website which isn’t sitting at the top of search engines, inspiring confidence with website viewers, brining you new leads every day, and paying for itself over and over, give us a call at iNET Web, where website development is profitable for YOU.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.