With their iNET custom creative genius inspired website acting as their online salesperson, Tri-County Roofing customers are coming to them more ready to make a purchase literally pre-sold by the website. “We’ve had customers outright telling us that our website is a great source of information, without us prompting or asking them about it. We really push the website pretty hard. Compared to other roofing companies it’s the only one which has as much in depth information.”
The first thing you notice on the Tri-County Roofing website is a large Flash picture rotator displaying images and text describing different areas of roofing service provided by Tri-County Roofing, such as chimney repair, gutter covers, and general roof repair and replacement. The Flash picture rotator animation fades in the next picture in the series about every 15 seconds. There are also buttons on the Flash image rotator which allow website viewers to scroll through the pictures quickly. The images have embedded text describing common problems and concerns for the average Tri-County customer. Below the Flash picture rotator is a Tri-County Roofing television commercial. iNET compressed the Tri-County television commercial for website viewing, and put into a Flash website video player which allows viewers to watch the video at its normal size, or click the box on the bottom right hand corner to watch the video full-screen. The graphic website design scheme is simple and streamlined, with a picture of a roof faded into a black background, and a blue translucent menu bar above it. The Tri-County team had a graphic design scheme in mind; iNET developed the website graphically to meet their vision. iNET Web added small but significant touches on the website design, such as gradients and shaded buttons which help such a simple website graphic design to create a professional website image.
At the top of every page is the “Request A Quote” button, which beckons website viewers to contact Tri-County Roofing. Something as simple as asking for the sale is a critical element missing from many websites designs. Also present throughout the website is the Tri-County Roofing warranty logo graphic image, which is linked to the page explaining Tri-County Roofing’s unmatched roofing warranty. The bottom right hand corner of the homepage rotates customer testimonials, automatically grabbing them from the testimonials page, and providing a link to view each testimonial in its entirety. Custom website database programming paired with marketing expertise separates iNET from wannabe Milwaukee website developers who could never dream up this kind of website functionality, let alone execute it. Another impressive feature is the Shingle Selector. The Shingle Selector lets viewers design a virtual house with shingles, siding, trim, stone, and architectural features all customizable. This website feature is a shingle manufacturer program which iNET seamlessly embedded into the webpage, providing an amazingly cool feature for website viewers.
For a company like Tri-County Roofing who takes great interest in maintaining and updating their website content, iNET client side website editing tools are an important part of their return on investment. Whenever Tri-County Roofing wants to make a change or addition to website content, they simply log on to their iNET website content management system and make the changes instantly and easily. This includes adding to the pictures and titles of their online roofing photo galleries, the testimonials database, the FAQs page, as well as the written content all 25+ pages of this roofing website masterpiece. If Tri-County Roofing were to pay individually for each website change they want made, it could cost thousands of dollars a year with a second tier web developer. With their iNET website management tools, their changes are free and instant. It’s just another way in which iNET return on website development investment is superior. Rounding out the spectacular feature of being able to edit their own website content is that iNET website development on the coding end is all predicated on getting the content our customers add found by search engines. When the Tri-County staff adds good content they will be adding value to their online marketing platform.
When Tri-County Roofing came to iNET, they were already happy with their lead generation methods, and wanted their website primarily to educate customers and help the sales process progress. Tri-County Roofing decided to go without significant search engine optimization on their site, even knowingly breaking some of the rules which would typically allow a website to rank well. Should they change their minds and decide to turn their website into a lead generation machine, the custom coding of their iNET website will allow it to quickly make its way up the search engine ranks, finding Tri-County Roofing new customers and growing their website return on investment even more.
If your Wisconsin home or business could use a new roof, gutters, or chimney repair, head to the Tri-County Roofing website to find out more about the latest roofing techniques and technology. If your business could use an online salesperson, finding customers, giving them an impressive graphic image which inspires confidence in your business, and educating them so the sale is practically complete by the time they contact you, contact iNET Web today.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.