Small businesses come through our doors disaffected with marketing ALL THE TIME. Most marketing agencies push their clients into useless mediums under the guise of comprehensiveness: the flavor of the month– Pinterest, Periscope, podcasts - for 99.9% of businesses is 99.9% BUNK.
The reality is people aren’t looking for your products and services on social media. They go on social media to be social. The marketing effectiveness of targeted ads as is akin to a roadside billboard – an annoyance you actively try to ignore. Many users install adblockers because they are sick and tired of interruption marketing.
When was the last time you bought anything off a billboard? Off social media? The most qualified leads are searching for your service or products on Google.
It doesn’t work and every other small business marketer in Milwaukee sells it.
Pay-Per-Click prices are set by the most predatory marketing companies pushing you to maximize your spend. While it may seem impossible, iNET is blue collar and our clients’ money leaves our hand with no less reservation than our own does. A marketing investment MUST come back profitable for a business to grow.
If your old PPC marketer is making you money, why wouldn’t you just keep increasing your budget?
Milwaukee’s Third Ward is a fine place. Walker’s Point has some great restaurants. But the culture of those places breeds problems most small businesses in Milwaukee can’t afford.
Superfluous investment in glass doors, marble tables and posh-district rent signify a business not blue collar in ethos. iNET’s job and mandate is to improve the sales opportunity of our clients. We procure and retain the best talent for the job. We develop mutually profitable lifelong relationships with clients who fervently recommend us to their friends - NOT their competitors.
Borrowing your culture from San Francisco and Silicon Valley disqualifies a small business marketer from thinking like a real business owner who has to make payroll. Appearance is one thing, you can look like a meticulously unkempt hipster. The disqualifier is in what your average Third Ward marketing company stands for. An iNET employee HAS to be productive to make money for our clients. Our only elitism is in working harder and smarter to beat your competitors.
"People don’t care what you do they care why you do it." –Simon Sinek, who is wrong.
Simon Sinek is wrong, even Apple knows it. Visit apple.com and you’ll see them not pushing “innovation” on their homepage. They are peddling iPhones and MacBooks, same as everyone else but better. They’ve successfully branded themselves as a status product worthy of extra cost with gimmicks like white headphones. No one cares “why,” they just want the perceived best thing.
TED Talks are great because you can consume them and feel like a smarter person when you’re done. Then go back to microwaving leftovers in your underpants, living the exact same life and making the exact same decisions. TED Talks are to enlightenment as fad diets are to health. There is no substitute for diet, exercise and hard work.
In marketing, hard work is a custom-built creative genius inspired website at the top of free organic search engines.
To learn more about iNET profit-generating websites call 262-574-9400.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.