ACCESSIBLE:An effective web marketing platform must establish an excellent online presence
A Safe Living Technologies operator must always be accessible. Their readiness is a literal life or death matter. The clients of Safe Living Technologies are granted peace of mind knowing someone will be there for them when they need help most. Operators must be on hand and available, prepared to take action with compassion and swiftness.
The ability to be reached is also a primary factor in a profitable online marketing strategy. The best looking website in the world has no value if no one can find it. Measurable results come from the eyes of potential customers finding your business using free search engines like Google or Bing. These “organic” searches lead to a vast majority of online sales, but most potential customers don’t use search results beyond page one. Inferior Milwaukee website developers sell businesses on outdated and expensive pay-per-click advertising tactics. Their methods are great at generating money…for themselves and for advertising companies!
iNET Web isn’t in the business of selling advertising; we sell your products and services. Studies show pay-per-click advertisements are clicked by competing businesses doing research, along with the least discerning web users. Pay-per-click advertising sells itself as the shotgun method in a market demanding sniper accuracy. Free search engine results are the best way to get your targeted message to increasingly sophisticated and intelligent customers. Modern customers have logged enough internet time to instinctively understand the truth: “sponsored links” are far less likely to contain the information, products, and services they seek when compared to top search-engine results.
iNET Web enhanced the search engine rankings of Safe Living Technologies by deploying creative-genius inspired Milwaukee web designers and professional website copywriters. Their work was supported by experienced search engine optimization specialists who ensured the coding and content possessed the most favorable amount of keyword saturation. In a short time frame, Safe Living Technologies has already experienced the iNET difference: first page Google placement for diligently researched profit-generating search terms like “Milwaukee Senior Alert System.”
UNDERSTANDING: An effective web marketing platform must be immediately discernable.
A Safe Living Technologies operator must possess understanding, compassion and discernment. A medical alert operator must quickly realize client needs and provide perceptive care with a personal touch. Similarly, a website user seeks to achieve an immediate, deep level of understanding from their first glance at a website. Increasingly savvy website viewers have learned to equate shoddy design with shoddy content, quickly moving onto other pages in search of recognizable quality.
Milwaukee website developer iNET Web called upon an expert design team to visually convey the idea of “compassionate senior care with a personal touch” for Safe Living Technologies. iNET Web’s creative genius inspired designers preserved Safe Living Technology’s existing logo and integrated the colors into a pleasing layered design, with a keen emphasis on space. Busy, cluttered designs produced by second-tier Milwaukee web developers make website viewers uncomfortable, but a crisp iNET Web marketing platform confers proper confidence upon customers.
On arrival, potential senior alert system customers immediately identify the purpose of SafeLivingTech.com. Website viewers are greeted by an attractive flash slideshow featuring seniors living independently and care-free. Slides are captioned with succinct, direct offerings such as “peace of mind for the ones you love.” iNET Web’s Milwaukee website designers created an easily readable, quickly discernible graphic flow chart to visually convey exactly how their medical alarm service works. Pictures of real, relatable people were placed in the flow chart to demonstrate a communication process including the contacting of emergency medical services and the notification of concerned friends and family. The professional graphic design simplified a complex idea to draw in eyes far more effectively than a foreboding wall of text. iNET Web delivered more than a website. Safe Living Technologies received a total online marketing solution.
DELIVERS RESULTS: An effective web marketing platform must inspire confidence and action.
Customers do business with companies they trust. When it comes to online marketing, trust comes from rich, detailed design. iNET Web delivered on the details by including an understated, translucent logo in the background and employing subtle gradient blending to create a smooth, harmonized web marketing platform.
Website viewers require more than graphic details to become paying customers. No substitute exists for genuinely useful website content produced by iNET Web creative genius inspired copywriters. Our total online marketing platforms feature content reinforced with prominent calls-to-action. Safe Living Technologies features such a call to action pervasively atop each page: “Call Today, We’ll Install it Tomorrow! 262-780-0848, 24/7/365.” This succinct message does not detract from the usefulness of the written content, but effectively increases the odds of an information seeker becoming a paying customer. For Safe Living Technologies, these odds have added up to MEASURABLE, PROFIT-GENERATING RESULTS.
Safe Living Technologies Continued Success:
Despite working with iNET Web for limited time, and creating a product used by people not typically associated with web-savviness, Safe Living Technologies has already begun to experience the iNET difference: measurable results and increased profits. The Safe Living Technologies client base is evolving as concerned family members are doing research, collaborating with their loved ones, and gaining a sense of security through investment in their Milwaukee medical alert systems.
Template solutions and shortcuts simply cannot compete with a useful, professional-quality iNET web marketing platform. Our experienced Milwaukee website designers understand what it takes to compete on local and national levels, offering real solutions with real timeframes and real, measurable results. Second-rate Milwaukee website designers will kid you about one-size-fits all “insert business name here” template software, but there is positively no substitute for unique, useful, creative genius inspired design and copy.
The top Milwaukee website designers at iNET Web equipped Safe Living Technologies with an exclusive content management system, Genesis. Genesis allows Safe Living Technologies to personally maintain and control their website with only basic computer knowledge. Where lesser Waukesha web developers sell content-update subscription fees, Genesis allows instant, free updates to your web marketing platform.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.