iNET's Waukesha Web Designers began constructing an attractive, well-organized website with user-friendly navigation, customized to aid ideal customers in their search for products. Different “trees” were set up, allowing easy navigation to the precise pump the customer seeks. It was the website equivalent of a warehouse with pumps and related products, each organized logically.
The system designed by iNET was comprehensive, accurate and complete. It is so accurate the company regularly uses it for internal management control and oversight.
Next step was organizing product photos along with detailed technical descriptions and data. A complicating factor was, different manufacturers having different policies regarding sales and information disclosure. iNET website designers had to individually structure virtually each mention of every product.
Given the sheer volume of product listings, Pump Solutions #1 Corporation wanted an e-commerce system in place so customers could place orders directly from the website. Customers needed the ability to phone in an order, or contact Pump Solutions for a price quote. iNET’s web experts tailored the system to meet all of these specific needs.
All through the process, iNET content developers worked closely with the corporation, creating positive and accurate wording, while also structuring the descriptions to maximize search engine rankings. SEO Specialists from iNET put in long hours, developing details of the website and maximizing SEO aspects. Their work is ongoing with monthly SEO monitoring.
To personalize this mammoth operation and help users more easily understand the website, green screen walkout videos were added. This helped lengthen the time users spent on the site, adding value in the eyes of Google, creating a great first impression on customers, and encouraging users to take immediate action.
The process is still ongoing as new products are developed. Many new products are continually being introduced. The foundational structure developed by iNET is designed to effectively handle each of these new products and their accompanying appropriate product information.
The result is the website began delivering sales leads during the very first week of its launch! Company executives were extremely pleased with these immediate positive results and the strong sales growth which continues.
iNET web designers put it all together from the creation of the website and shopping cart capabilities to ongoing site maintenance and content development. A big challenge met, and bigger benefits followed.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.