Do You Really Need Professional Photography on Your Website?

Milwaukee Web Development Company on the Importance of Giving it Your Best Shot

Photographer taking photo You’ve heard the old saying: “A picture is worth a thousand words.” As humans, we all make snap judgments based on how things look. Yet, oddly enough, something happens when it comes to photography for a new website. It’s called taking the path of least resistance, and least cost. It usually plays out in one (or more) of these ways:

Three Common Mistakes Businesses Make With Photography on Their Websites

1. Using Old Photos

The problem with old photos is they’re old photos. They don’t represent what your office looks like now, and about 99% of the time they’re so low-resolution they’re going to look totally out of place on a new site.
Besides, putting old photos on a new website with a whole new look kind of defeats the whole purpose of a new look for your website.

2. Having Someone at the Office Take Photos

We’re sure the photo buff in your office is a great guy and all, but vacation photos are one thing and photos for a business’s website are something else altogether.
Does the employee who's going to take photos have lighting equipment? Does he have a wide angle lens able to get everything in your conference room without making it look like a funhouse mirror? And how are his composition and editing skills?
No harm in giving one of your employees a shot at it (pun intended), but in all the times we’ve seen this scenario play out the photos have never come close to what our photographers can do.

3. Using Stock Photos

Stock photos of people in offices are very cost-effective, and it can be tempting to use them. Trouble is, they're not photos of your office, with your employees. Besides, most people today can spot a stock photo from a mile away. It has PHONY written all over it.

Quality Photography for Business: iNET Keeps it Affordable

iNET understands the concern small businesses have over paying for a photo shoot. While it’s perfectly understandable, another old saying comes to mind: “Penny wise and pound foolish.” Cheap out on how your office looks on your website and people are going to notice.

Like everything else we do, iNET maximizes the investment our clients make in their marketing. Not only is our photography (and videography) competitively priced, but you’d be hard pressed to find anyone in Milwaukee who can do better work.

If You Want Customers to Come to Your Office, Make it Look Good

Office photography for Milwaukee area businesses

Not every business needs nice photos of their office space. Plumbers and landscapers, for instance, don’t usually even have an office. But for law firms, investment advisors, healthcare providers and anyone else who has clients coming in, you absolutely have to show your office in the best light possible.

When iNET goes on onsite to take photos of your office space, you can count on high-resolution photos you’ll be able to use across all media. If you find you need a capabilities brochure later on, for instance, the images will be of high enough quality for use in a printed piece.

While we’re at your business, consider having your employees photographed, too. A page on your website with employee photos and a brief biography of them is a great way for prospective clients to know who they’ll be working with.

Photographers in Milwaukee Who Do 360-degree Office Photography

Panoramic photograph of Waukesha businessIf you’re looking for a photographer who can capture truly panoramic views of your office (or warehouse, or plant), get in touch with iNET. We use a high-quality panoramic camera to capture extreme wide-angle views of large spaces without the dreaded “fisheye” distortion of old-school wide angle lenses. The results are spectacular.

Getting a super-wide photograph of the interior (or exterior) of your business is a great way to let potential customers see exactly what you have to offer. Even if you don't have a large office or warehouse to show off, having a 360-degree photograph lets you show your space in a unique and visually appealing manner.

Having a 360 degree panoramic photograph taken usually takes about an hour (or less) and doesn't require you to close while we're working. In addition to stationary 360-degree views, we can also take multiple photographs which will allow visitors to your website to take a virtual tour of your business.

Preparing Your Office to be Photographed

Before iNET comes to your office, you’ll need to spend some time prepping it for the photo shoot. Here are a few tips to help you get ready:

  • Stacks of papers in haphazard piles should be filed, or at least hidden somewhere out of sight.
  • Trash cans should be emptied, floors vacuumed.
  • Chairs in the conference room should be pushed in.
  • If the windows are looking a little hazy, clean them.
  • Employees should be dressed for the occasion.

Many small details go unnoticed on a day-to-day basis, but become glaringly obvious when captured in a photograph. A good way to make sure you don’t miss anything is to snap a few photos on your cell phone, then take a close look at the images to see if there’s anything you don’t want in the final photos. If there is, clean it up or move it out.

Contact iNET Web online for more information on photography for your business, or call us at 262-574-9400.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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