For Nalani Services, a mutual customer kindled a marketing company relationship. When it came to crunch time with the ‘Lessons Of An Apple’ seminar, Nalani founder Deeatra Kajfosz knew there really was only one real choice to bring her Milwaukee marketing company web marketing platform to life…iNET Web. Nalani had an in-house graphic designer, however Deeatra wanted the new website to be a grand slam home run, creating a blockbuster visual impression instilling confidence in businesses in need of a marketing company. The iNET graphic design team routinely conceptualizes, creates and turns unique pieces of art into working web marketing platforms, so taking the Nalani graphic design exactly as they had conceived it and making it a working website was not a big deal. Sounds simple, yet with 99.9% of all website developers who simply plug businesses into website templates, making the Nalani concept a reality on the web was beyond the abilities of just about everyone.
The functionality of the Nalani Milwaukee marketing website again was driven by Deeatra’s vision without consideration for what is typical or easy to do in website design. With iNET, flat rate, not to exceed cost budgeting AND a very low quoted cost due to our desire to really help Nalani get off the ground as a Milwaukee marketing partner company with a feature packed, customer endearing website, iNET was doing the Nalani site on a very tight hours budget. With a very particular color palate and desire for functionality, iNET literally paid for a piece of this production as it ran over in production time in virtually every facet. True to our word, iNET did not increase the cost or cut pieces out of the original solution to make budget. Only one web development and web marketing company in Milwaukee honors the quoted budget when unforeseeable circumstances or development issues make the production unprofitable. With iNET, Milwaukee businesses know upfront exactly what their website will cost and what features it will have. The iNET willingness to do what is right, in spite of the short term impact on our bottom line is again, a huge difference between iNET and all other Milwaukee web design and development companies.
Some of the cooler features of the Nalani site are the Flash gallery of customers. The graphic design shows thumbnails representative of different Nalani marketing customers. A special feature, literally making the Flash graphic image resume gallery unique and very complex is the ability of the Nalani team to upload images, audio files and video files to the gallery via their custom content management system. No big deal right, Flash graphic design with the ability to edit? Sure no big deal at iNET yet this is cutting edge website development beyond the ability of almost all web design and development firms in Milwaukee. More than the gallery, virtually all of the Nalani Milwaukee marketing website is composed in multimedia.
Many second tier marketing companies have flash template websites. They put their logo in, plug in their content and they have a complete website. Flash template websites often times look out of character with the company that is plugged in, and worse than looking off or common, Flash template websites are closed bubbles, ignored by search engines. How any marketing or web development or web marketing company expects to be taken seriously when the content of their website is ignored by search engines is beyond the creative geniuses at iNET who build profit generating web marketing masterpieces. The Nalani flash website is completely editable by the Nalani staff. In reality, the Nalani website is two separate sites. One is the custom Flash web design and the second is a perfectly configured website for search engines. The end result will be as Nalani adds content to their site, they will eventually be number one across a broad spectrum of terms definitive of marketing in Milwaukee. Nalani will be to search engines ‘Milwaukee Marketing.’ For Nalani, reaching the top of search engines with a great image will mean more and more customers.
If you need a Milwaukee marketing solution check out Nalani. If you need a profitable web marketing platform packed with features at the top of search engines contact the creative genius Milwaukee web marketing team at iNET, like so many of the companies who ‘Get’ what marketing is about do.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.