mrBottles started as a novice website before the principal site administrator, Steven Libbey, of the iNET cutting edge creative genius web marketing team knew much about websites - he didn’t even work at iNET yet! It was an awkward, confusing thing to a complete technology novice, yet the zeal for collecting antique bottles was inspiration enough to get the ball rolling and to start the organizational process of making a bottle collectors website for Wisconsin antique bottle collectors.

So, you wonder how a hobby website about antique bottles can be considered a success for a monster web development company like iNET? It’s simple. became a sort of canary in the coal mine, as over time, iNET applied feature after feature into the web site in testing modes. The result is a feature packed web site that utilizes every aspect of iNET Custom Creative Genius, rendering a spectacle that receives international attention as a website at the pinnacle of what a collecting website can be.

High Resolution product imageFeatures include a back-end management database that has five different novice technology administrators, (Bottle collectors) adding changing and updating content. Let me tell you, if bottle collectors can handle iNET site management, you can! The site has a custom database image gallery where collectors from all over the world can see spectacular, extremely rare antiques. has a forum where nearly 100 different collectors regularly log in and show off finds or get opinions from each other or just say hello. The home page has intuitive image navigation for people who don’t know what kind of ancient vessel they have discovered and even has a couple of entertaining flash introductions to the site by our beloved mrBottles himself!

The real success of the site has been in bringing collectors together and in the sharing of information. Antique bottle collecting is an eclectic endeavor. In Wisconsin, there was no common FREE source of entertainment and information available for a collector in Hurley or a long removed Wisconsin resident or resident of wherever. has over six thousand images of Wisconsin bottles listed. has over 4000 different visitors every month! is a magnet bringing antique Wisconsin bottles back to Wisconsin from all over the country.

When it comes to collecting, search engine optimization has really helped the administrators of (All Wisconsin bottle collectors) to improve their collections. No matter what Wisconsin bottler or brewer or druggist name from days gone by you type into any search engine, is number one.

If you are a hard core collector, we can tell you first hand, a great search engine optimized website will help you improve your collection. If you have any interest in old things, have a look. is visually, a very appealing site. If you are interested in web site features, is packed.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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