Morningstar Montessori School turned to iNET Web in Waukesha because they wanted to promote their school online and increase their enrollments. INET web designers collaborated to make the site content rich with several graphics of children participating in the schools activities and a flower field background. These graphics also spread a sense of early education throughout the entire site, making Morningstar Montessori attractive to the parents of potential students. Our Waukesha web developers designed a navigation menu on the top and bottom of the page along with a small middle menu. The middle menu has links to enroll, volunteer, and donate. All of which were made into calls to actions, encouraging users to do one if not several of those options. For added search engine value, the contact page has a form with a Google Maps link to the school. People who search Google Maps can easily find out the school’s location. Morningstar has drastically increased its enrollment after our exceptional web design and development services.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.