INET Web’s creative genius inspired Milwaukee web designers and developers reconstructed the entire Milwaukee Wave website, giving the site a much-needed toughness to evoke professional athleticism. The freshly redesigned 30th anniversary logo features sharp lettering with contrasted outlines, the letters resembling the aesthetic of a wave while simultaneously displaying the city skyline of its namesake, Milwaukee. Majority of items in the merchandise and apparel shop utilize green screen technology to feature live men and women modeling official Milwaukee Wave gear. In addition to engaging visuals, full audio catches shoppers’ attention with clever dialogue, including professionally written product descriptions. Important to note is how the expert line of quality game day outfits, summer camp shirts and merchandise were produced by iNET Web’s creative genius inspired designers, crafting contemporary new player uniforms, unique t-shirts, hats, sweatshirts and scarves, plus other exciting apparel.
On top of redesigning the Milwaukee Wave logo, iNET Web’s Milwaukee web designers and developers beautifully constructed a Wave of Hope logo, brushed with a rigid finesse, as if hand-drawn by a precocious child. The yellow sun stroke radiates above a healthy green leaf, with navy letters riding a gentle wave. The flash rotator and series of in-article fixed images have been combined with enjoyable information from iNET Web’s Milwaukee web copywriters and SEO specialists. The grand achievement has been inspiring fans throughout the community to step up and support the youth-centered cause of health and wellness promotion. Helping a charity means proliferating funds with rising donations – check.
In addition to the digital overhaul, iNET Web’s Milwaukee design and development team modernized the Milwaukee Wave’s brochure design for group, season and general ticket packages, also creating newly distinct graphic layouts for the actual tickets and vouchers. Since no professional sports team is complete without pocket schedules, iNET Web’s designers worked together to develop mini “season preview” pocket schedules, handed out for free all over the city to increase fan attendance. Eye-popping magnetic calendars, like the mini schedules, contain a slick presentation of game dates and times. Milwaukee Wave administrators have also benefitted from iNET Web’s redesign of order & registration forms, email signatures, stationery, letterheads, envelopes and business cards, successfully integrating the Wave brand into all aspects of the organization’s personnel.
The more information there is, the easier the access should be. Slow-motion action shots on the homepage encourage interaction. On every page within the site, a navigational sidebar grants users one-click convenience in purchasing tickets, viewing game schedules and signing up for Milwaukee Wave camps. Advanced ticket options are clearly laid out with a variety of rates, packages and seating maps. The header and footer of every page displays another navigational bar to immediately open social media links in new windows, whether the desired outlet is Facebook, Twitter, YouTube or LinkedIn. A full roster of player profiles is available, with hover states indicating users’ pre-click selection. Tiles for Wave Media, Wave Insider Newsletter, Latest News and Youth Camps all feature slider technology to reveal more specific links when hovering with the cursor. A fixed “SHOP NOW” option at the top right of every page spearheads a more sales-driven site, letting fans know the gear they want is readily available.
While enticing from a visual perspective, thousands of textual words have played a significant role in the Milwaukee Wave’s edgier image. INET Web’s Milwaukee copywriters and SEO specialists loaded every facet of the site with precise keywords for stronger numbers in ticket sales and merchandise traffic, bringing in greater profit. The website’s content, URLs, meta data, images and internal links contain strategic words for an enhanced visibility. Multiple powerpoints arm the Milwaukee Wave business administrators with leverage for camp sponsorship, general sponsorship and even demos of new branding to show other potential sponsors.
An onslaught of other new additions are currently preparing for discharge, including specific game programs, calendars, player cards and stadium banners, a full-blown mobile website with app-like features and usability, as well as frequently updated general fliers and posters. Prominent merchandise options are constantly being added with accompanying media. Original images contribute to customized graphic banners which change from page to page. INET Web’s Milwaukee design and development firm continues to produce captivating radio ads aired on Clear Channel stations and also shoot hilarious state-of-the-art videography to be shown on the Jumbotron. Graphic presentations will be used for digital signs surrounding the U.S. Cellular Arena – inside and outside.
INET Web’s Milwaukee web design and development firm maximizes its versatile department of talents to provide clients with profit-generating websites, top quality advertising campaigns and flawless designs to cover every specific area of your business. No matter how large or small, driving up your ROI remains our #1 focus.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.