Top Ways to Build Your Website’s Search Rankings
Your website is your sole source for online profit generation. Industry leaders in every market spend thousands, even millions to ensure their websites receive top search engine ranking. You’re probably thinking, “I don’t have that kind of money, but I want those results!” You don’t need to be an industry leader to earn a piece of the online market share pie. You can organically increase your web presence in the eyes of search engines by fully optimizing your website with tried and true, ever evolving white-hat search engine optimization techniques.
Google supports competition, making it difficult for one website to stay highly ranked for a long period of time. Google makes millions by tricking people into purchasing their “Pay-Per-Click” (PPC) advertising, presenting PPC as the easy way to secure a position at the top. Unfortunately, many people falsely believe PPC works. The average web viewer will skip right over the PPC box at the top of a Google search, going directly to the first organic result. Online customers have deemed PPC boxes as “advertisements”. Oftentimes the clicks companies receive for the PPC placements are competitors, trying to keep them in the PPC box and raise their costs in the process. Web viewers know the first few organic choices are going to more likely contain what they are truly looking for, not what PPC companies are trying to force them to find.
The longer a visitor spends on your site, the more Google is going to become aware of your website’s importance in terms of the specific solutions the web viewer searched for. Google will know your website is relevant to the key phrase searched, more highly ranking your website to ensure others find the same valid information. Below are some useful tips to help you improve your organic search engine ranks, retain visitors longer and appeal to Google’s ranking algorithms.