From sole practitioners to century old firms, iNET is your best choice as a marketer.
In general lawyers either understand that value of marketing – or they are forced into it by excess competition. Unfortunately this makes them ripe for predatory marketing companies to push them into weird channels (pay per click, social media, podcasting, whatever).
Or they fall for an all-in-one-marketing platform that weirdly quantifies everything, concludes that you need to do more of everything, and then rewards you with slightly higher scores every month for a subscription fee.
All you really need is a marketing agent who gets it, makes you money, handles everything and allows you to spend your time working with clients (and getting paid).
You don’t need to do everything. SEO is the best medium for new leads. You won’t hear from other agencies purporting to be a lawyer marketing company:
One of the toughest fights in SEO is a general practitioner in a major metropolitan market.
To get leads, you must show up over entrenched competition in organic search queries. It’s easier to rank for Pewaukee Slip and Fall Attorney than Personal Injury Attorney in Milwaukee. It’s easier to rank for Racine OWI Attorney than Milwaukee Criminal Defense Law Firm.
What an intelligent SEO campaign will do is deliver return on investment as your website ranks for more and more competitive keywords.
We have the tools to reverse engineer all the most likely keywords associated to lawyer(s), attorney(s), and law firm(s) as they relate to your services. We know what it takes to get to the top of search engines for those queries. We also have a demonstrated track record of winning for other attorneys.
Call iNET to set up a meeting to find out what it’s going to take to be successful in your niche.
iNET is a website design and development agency with a track record of building dozens of brands in Wisconsin:
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.