The start of the website design was the graphic building of a representative logo. The logo is a conceptualization by Dale that the iNET creative genius inspired graphic design team brought to life. The logo is a draw from the Harley Davidson sub culture concept; beautiful women make motorcycles even more fun. The logo has a throw back to the 1940’s or 1950’s feel to it. Those days, having a Harley Davidson motorcycle literally meant you could go places and experience things on the American roads few other people could. The logo even has a tinge of the logo images painted on the side of American bombers in World War II.
The logo development set the stage for the rest of the graphic feel of the website. iNET Custom Creative Genius inspired development framed the Kool Juggs logo, making the logo a central theme to the site. With the choice of a black background that acts as a picture frame for the site content, the Kool Juggs website has a distinctively Harley Davidson feel. The black background features a repeating watermark of the Kool Juggs logo, making sure web site viewers never lose site of the Kool Juggs trademark logo. An interactive, "Assemble your own Kool Juggs kit" Flash graphic animation feature allows site viewers to preview how their Kool Juggs kit will look, exactly. The interactive Flash graphic piece also allows buyers to custom design the exact Kool Juggs Harley Davidson motor cooler kit for their Harley Davidson motorcycle.
While Dale has not done any search engine optimization yet, the site is composed completely as search engines require. Being composed as search engines require means the website has no template or junk code that will hold it back in free search engine queries. That is a big deal, because even without the kind masterful website search engine optimization iNET does, Dales says he, "Gets a lot of calls from the website."
When asked how the website is doing for Kool Juggs Dale said, "My customers love the amount of content and the functionality of being able to customize their Kool Juggs on the website. I love and my customers love the design as it is cool and unique." Dale says he even has one company wanting to lease his patented idea after seeing the site!!! (That may be the golden egg of the Kool Juggs website.) Dale also said, "I liked working with iNET Web every step of the way through website development." Dale also says he loves how easy it is for him to edit the Kool Juggs website without help from anyone. Now that the site is going out and getting the job done, Dale is thinking about doing iNET search engine optimization to take Kool Juggs to the next level.
The Kool Juggs site features eCommerce and has a custom website content management system. The database content management system literally makes it simple for Dale to work on his web site any time, anywhere he can get an Internet connection. On the eCommerce side, Kool Juggs has a nice little web marketing feature. If a site viewer refers another Kool Juggs buyer, they receive $10. This has been a great tool in motivating website visitors to spread the word.
Take a look at the Kool Juggs website. If you have ridden a Harley Davidson motorcycle, you have experienced the rise of the engine heat up your body and into your face. Excessive heat generated by the engine when riding slow and a sudden drop in oil pressure that occurs can cause engine damage due to the overheating of the oil and the loss of lubricity. This overheating can lead to expensive repair and loss of riding time. A Kool Juggs cooling system is a cool way to customize your Harley Davidson, and it the least expensive insurance policy you can buy to assure your bike stays running on the hottest summer days, when the wind in your face and the freedom of the road feels the best.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.