Infinity Exteriors came to iNET with a template website possessing minimal functionality and little visual appeal. The old site was invisible to search engines and didn’t get them the leads they were hoping for. Infinity wanted a website that outshined premiere roofing, siding, and exterior contractors in the country, and reached the top of search engines to bring in new customers on a regular basis. Fortunately for Infinity Exteriors, they chose iNET as their Milwaukee web design and development company and opted for full blown search engine optimization
(SEO), bringing them to the top of Google.
Infinity Exteriors needed to be sure their new web marketing platform would be found in search engines and would bring in new roofing, windows and siding installation leads. Investing in search engine optimization with iNET allowed their website to increase ranks quickly, and bring in more business almost immediately. Less than a month after the website went live, this investment already paid off.
Getting people to the website is just the first half of the profit generating web dominance battle. If you can’t get visitors to commit, it really doesn’t matter how many people come to your website. With iNET’s optimized website copywriting, not only is the Infinity Exteriors website highly valued by Google, but when people find the website, they read the content and choose Infinity over competitors.
The instant visitors lay eyes on the Infinity Exteriors website, they know they’ve found a top tier roofing company. Every aspect of the website graphic design and functionality of the Infinity Exteriors site exudes roofing industry professionalism and competence. Little details like the seasonal green screen walkouts and videos of their work on the homepage shows visitors the quality of Infinity.
In 2016, the website was updated with a sleek, mobile responsive design to capture audiences coming in from tablets and smartphones.
The next time you need roof repair or installation, make sure you check out the Infinity Exteriors website to see why they are the best value on roofing in Wisconsin.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.