The creative geniuses at iNET Web infused Dr. Huot's old skeletal website with flesh and blood. INET Web overhauled the entire informational structure of the Huot website. The old website's hyperlinks were comprised of plain text and presented in a dull list format. INET Web created a custom menu bar inducing optimal website navigation with drop down menus and rollover flash animation. The new website menu bar features links to Huot Instrument's history, certifications, news, product distribution, and contact information. Information for each link can be reached with ease. The Huot Instruments website menu bar is fixed on the top of every page allowing for easy navigation no matter what page website visitors are on. To dissuade customer concerns, INET Web created a Certifications web page explaining all Huot products are ISO compliant and latex free. The Huot news link keeps website viewers abreast with information about Huot's medical instruments. INET Web's custom menu bar allows website viewers to easily contact Huot product distributors and Huot Instruments directly at any time throughout the visit; contact information is displayed on all pages. With iNET Web's informational overhaul and custom designed menu bar, the vast range of information on Huot Instrument's website can be easily perused.
For easy navigation, INET Web divided Huot medical products into two categories; the Instruments Division and the Lighting Division. In the Instruments Division, image links of the ElliptiPunch, VisiPunch, and DermaPunch direct the website viewer to information about each punch. Image navigation elicits a website viewer's response faster than a plain text link. Less brain power is required to perceive an image as opposed to reading text. INET showcases each of the dermal punches with an online demonstrational video. The website demonstration videos display the incisory abilities of the punches. In the Lighting Division, the Balance Arm and the Flexible Arm are depicted in rich graphics and clear copywriting. Each Huot medical instrument is detailed in online downloadable brochures. The brochures download quickly in .PDF format and contain information on product features and size. Since iNET Web's information restructure, Huot Instruments is experiencing a surge in website visitation and online profits.
INET Web's professional Milwaukee website copywriting and website search engine optimization (SEO) are propelling Huot Instruments to the top of free search engines. Huot Instruments ranks number one in a Google search for "circular biopsy punch," and "medical biopsy instrument." Huot Instruments ranks at number two in a Google search for "circular biopsy instrument," and "VisiPunch." Huot instruments is number four in Google search results for "biopsy punch" with the potential of receiving over 12,000 new leads each month.
Tired of working with a second-tier wannabe Milwaukee web developer whose bare bones skills are costing an arm and a leg? Don't bust a stitch. Give your marketing campaign flesh and blood with an iNET Web custom designed website guaranteed to get your blood flowing and the money pouring in.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.