This iNET Custom Creative Genius inspired web development of the Green and Gold Zone website is the perfect example of high marketing promotional value of an iNET web site.
In this case, the Green and Gold Zone decided to build a website for their business going into the 2007 Green Bay Packer season. It turned out to be a deep playoff run and Brett Favre’s last season. Four weeks into the Packers season, the new Green and Gold Zone website was 80% done, waiting for content from The Green and Gold Zone staff. iNET called the manager encouraging him to deliver the content so the site could go live. At iNET Web, we were worried The Green and Gold Zone was letting a golden opportunity slip away, as the Green Bay Packers were red hot. Mike, one of the big shots at the Green and Gold Zone, bit the bullet and got the content done over a weekend. The site went live and three weeks later, a Milwaukee television news crew found the Green and Gold Zone searching Google for a place to do a human interest story about the Green Bay Packers in Milwaukee. Mike called the next day to say the phones rang off the hook all day and he was elated at this one individual success the site had created. Touching base after the season, Mike reported multiple visits back from the same news crew and a couple more he attributes to the first news crew showing up as the Green Bay Packers crushed opponents, whipping the Milwaukee fan base into frenzy all season.
The web site is a simple, yet custom graphic design with just enough search engine optimization to put the website on the map. iNET used our proprietary methods to get the brand new Green and Gold ZoneGreen and Gold Zone web site is proof positive that search engine optimization in a Custom Creative Genius Inspired iNET web site solution generates income. Often, an iNET produced web site scores big in ways you might never have anticipated. Mike's exact words are, "You just can’t buy that kind of good will image piece, thank you." web site found in native search engine queries with almost no lead time as the website came live. The
Check out the web site, and while you are there, get that special fan in your life a Milwaukee Brewer clock, or a Wisconsin favorite Cheese Head hat, or maybe even a Wisconsin Badgers plush soft toy! They’ll love you for it.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.