By: Nick Frievalt
Earlier this year, General Motors completely dropped their Facebook ad campaign noting ineffective returns. Social media marketing has serious limitations. “Likes” simply do not correlate with dollars and cents. When it comes to web marketing, PROFIT is found at the top of free search engine rankings. With Google’s newly increased emphasis on Authorship, these search engine rankings could be trending increasingly toward social.
As Google continues their quest for measuring real human value, Google Plus Authorship connects the writer’s picture and name next to their search engine results page listing. Here’s an example of authored content on green screen video:
Studies show listings with author faces have increased click through rates and search engine rankings. The logic makes sense. Attaching your identity to a piece of copy makes you more accountable for the content. Not all authorities are created equal. Writing a series of well received articles on a single topic establishes more authority, which is rewarded with high search rankings.
Sign up for Google Authorship using an actual headshot and birthday. The most important field is titled “Contributor To.” Use this field to input the domain of the website you’ll be authoring for. If you have an email at the domain, you’ll be able to confirm your connection to the site more rapidly. Otherwise, simply insert rel="author" markup at the head of your website. Next simply add an authored byline to in the content of any copy you’d like to appear as authored on search engine results pages.
Putting a face next to low value content is poor form. You want to connect your content with the new profits found at the top of free search engine rankings. Google will continue to reward fresh, relevant content with real human value. Where web-spammers try to take shortcuts with content spinning programs or simply stealing it outright by copying and pasting, iNET Web’s creative genius inspired SEO copywriters adhere to the best practices. The most direct path to the top of free search rankings is as follows:
iNET Web’s Milwaukee web developers are unmatched at executing these steps. To connect your businesses to the customers who are already looking for you, contact the best Milwaukee web designers and Milwaukee SEO copywriters at iNET Web today. Call 262-574-9400.
Nick Frievalt, iNET copywriterNovember 2012
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.