American Parts Equipment Supply, Inc. (APES)

No one wants to shop at a cluttered or messy retail store with merchandise littering the aisles.  INET created an e-commerce website for APES with a crisp, clean conservative layout. The red, white, and blue color scheme well compliments the working people who use APES industrial equipment supplies on a daily basis.  Viewers are drawn into the APES website with a Flash image rotator portraying working people in action.  Images of different people using APES industrial supplies flash across the screen.

Overlaying these images are recognizable brand name logos familiar to janitors, auto mechanics, contractors, and food service providers.  The flashing of brand names immediately acquaints the viewer with the product brands APES supplies.  INET incorporated a Custom Search Bar enabling website viewers to search the APES website by product description or brand name. Consumers who swear by a specific brand name can use the Custom Search Bar to see if the brand makes a certain product.  Allowing consumers to search by either product or brand saves them time and increases the profitability of your e-commerce website.

High resolution Milwaukee graphic design product image of Dewalt cordless screwdriver!The artistic simplicity of APES’ website channels a viewer’s attention directly to the products. INET utilized a basic navigational map so viewers can access products quickly.  A menu bar divides the products by industry, making product identification easy.  After selecting an industry, products are further classified into sub-categories.  Every product is represented with a well-sized image and detailed description allowing a consumer to perceive exactly what APES has to offer.  The clean organization of APES' website keeps the viewer’s attention focused on the products for sale. No one wants to be distracted by excessive website bells and whistles when shopping for industrial equipment supplies.  The old adage "less is more" is a backbone of APES' online financial success.

The online shopping cart capabilities and Site Editing feature make the APES website a profit generating website marketing solution. INET designed a shopping cart function exclusively for APES.  Adding and removing items is as simple as a broom stroke.  Customer account setup, product selection, and online checkout process is as easy as turning a wrench.  APES retains complete control of their online store through iNET’s Site Edit feature.  Site Edit is an iNET exclusive online content management system allowing APES to instantly add, update, edit, or delete images, text, and products anywhere the internet is accessible to them.  When a new product hits the industrial equipment market APES can stock the digital shelves themselves without waiting for assistance from iNET or extra billing. The online shopping cart and Site Edit features allow APES e-commerce store to operate like a standard retail store minus the costs of building upkeep and a large sales associate staff. The APES e-commerce website literally operates itself, ensuring repeated and measurable profit.

To increase industrial equipment sales and internet search ability iNET’s professional Milwaukee website copywriters loaded the APES website with industry related keyword rich copywrite coupled with creative genius inspired Milwaukee search engine optimization.  Check back soon to see how APES new search engine optimization campaign will launch their website to the top of search engines and create profitable new leads              

Looking for the convenience of an e-commerce website to purchase industrial equipment and supplies? Visit for a cost-effective, time saving online shopping experience.  Are the rusty tools and diluted cleaning supplies of wannabe Milwaukee web developers preventing you from achieving the creative genius standards of online profitability?  Contact iNET Web for a profit generating website solution able to continuously pay for itself over and over again.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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