Client First Investment Management West Bend is an investment advising firm who turned to iNET web designers for help increasing their web driven traffic, client base, and profits. Our Waukesha web developers collaborated to make the website content rich, easy to use, and dynamic in order to boost search engine results and appeal to Client First’s target market. The top of the home page has a navigation menu for easy use along with a big and bold phone number encouraging users to call. Making the site visually interesting, designers added pictures of the owner, a map image of areas covered, and a “money tree” image. This portrays the services they provide and lets users see the person they will be working with. Overall, this easy to read, yet very content rich website, has maximized profit, helped Client First gain more clients, and continue to expand as a whole.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.