When Karl first approached iNET, the team set their creative genius loose at square one, branding the face of the firm. Attorney Karl Meyer needed a business name that resonated with his target audience and effectively represented his legal expertise. The Waukesha Web team got their creative gears turning and Central Wisconsin Law was born. With a solid name in place, the iNET Waukesha web designers set to work on a tagline. INET creative genius developed the unique tagline “Debt Relief Made Personal” to again back up the Wisconsin Bankruptcy Law’s goal of offering personalized debt solutions. The tagline also created a sense of accountability, pride and fierce diligence to help reassure visitors they were in good hands. INET recognizes the importance in building a cohesive brand and consciously carried the brand name and tagline into the business emblem. The logo design features the state of Wisconsin with a sprouting leaf to represent a sense of regrowth, hope and starting out fresh – just what people facing bankruptcy need.
INET Web Milwaukee website developers understand the value of creating aesthetically appealing, user-focused designs to encourage user call-to-action. The website developers crafted a visually compelling site, embodying both a sense of professionalism and modern appeal. With accents of dark blue, the Central Wisconsin Law site evokes a distinct calming sensation encouraging the audience to “stay awhile”. Clean-cut imagery and layout effectively punctuate the sleek design while showcasing Attorney Karl Meyer’s dedication to helping people manage debt.
Using state-of-the-art green screen technology and creative genius, iNET developers engage audiences further using a green screen walkout video. With experienced videographers and their new, in-house green screen studios, the iNET team was able to give the Wisconsin Central Law website an added edge. As visitors enter the site, they are greeted by no other than Attorney Karl Meyer Jr., himself. With an air of distinct professionalism and trustworthiness, green screen Karl immediately puts visitors at ease and fills them with the confidence they are in the right place.
The last thing a website should do is overwhelm an already stressed-out audience. Since Wisconsin Bankruptcy Law is all about providing personalized debt solutions, iNET implemented unique landing pages for debt relief options. The landing pages effectively reinforce the personalized experience from the get-go and drive viewers to the next step of the sales process – and boy, did it ever. Karl saw a dramatic increase in contact, confirming yet again, that he made the right choice with iNET.
In addition to stellar design, digitally stimulating encounters and easy-access content, iNET’s expert SEO copywriters set to work optimizing Karl’s content. Through extensive keyword research, the Waukesha team accurately identified the most important keywords, like Wisconsin Chapter Seven Bankruptcy, and Wisconsin Lawyer. By seamlessly incorporating relevant phraseology to images, text, and PDFs, search engine rankings sky-rocketed. The Wisconsin Central Law website began to climb the elusive Google ladder.
With enhanced content in place, the iNET Milwaukee team went on to clearly define and increase user call-to-action. The Wisconsin Bankruptcy Law site features an easy to use mini contact form, conveniently placed on the home page. Unlike other bankruptcy sites, the form is short, straight-forward and to-the-point, making it easy as pie to become Attorney Karl Meyer’s client.
Attorney Karl Meyer was well equipped with the experience needed to run a law firm. By teaming with iNET to create an appealing, visitor friendly website with optimized content, Karl was able to launch Wisconsin Bankruptcy Law down its own path to financial success. INET was the best marketing decision he ever made.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.