For an online cabinet retailer like Cabinets Made EZ, inspiring website viewer confidence with graphic design is absolutely essential. Customers must have complete faith they are dealing with a reputable RTA cabinet company before they spend hundreds of dollars on ready to assemble cabinets they can’t see firsthand, from a retailer who may be hundreds of miles away. Every piece of graphic imagery on the Cabinets Made EZ website works to visually relay the instant impression of a successful, high-volume RTA cabinet dealer selling high quality ready to assemble cabinetry via the Internet.
The first graphic grabbing your attention on the Cabinets Made EZ website, is the Flash movie playing in the background of the website header, with a constantly rotating display of RTA cabinets installed in various applications. As the ready to assemble cabinetry images glide across the page, they gently fade out of view at the edges of the website. The endless loop of RTA cabinets floating behind the world map imagery of the Cabinets Made EZ logo graphically created the image of a busy RTA cabinet dealer shipping ready to assemble cabinets across the world.
The Cabinets Made EZ logo was produced by iNET, based on the logo requests of Cabinets Made EZ. Like many companies iNET works with, Cabinets Made EZ discovered iNET delivers better logo design services at more reasonable prices than many dedicated Milwaukee graphic design companies. The background of the body of the Cabinets Made EZ website is a collage of RTA cabinetry. On the products page, below the semi-transparent text field, two Flash graphic picture rotators display various kitchens outfitted with RTA cabinets from Cabinets Made EZ. The endless stream of fine RTA cabinet imagery on the Cabinets Made EZ website serves to remind cabinet shoppers they have come to the right website to find the ready to assemble cabinets they are looking for.
On the sidebar of the website, viewers can click links to watch videos demonstrating the assembly of Cabinets Made EZ RTA cabinets. The website also has links to RTA cabinet installation tips, PDFs available for download, as well as a kitchen planning page. On the Plan Your Kitchen page, viewers can download and print graph paper for drawing out kitchen plans. The page also contains helpful kitchen planning information about aspects of kitchen design beginners may not be aware of. On the individual ready to assemble cabinet Products pages, customers enter the number of each product they want, and when they are ready to submit their items to Cabinets Made EZ for a quote, they fill out their contact information at the bottom of the page, and choose whether they would like to e-mail the quote request directly to Cabinets Made EZ, or print it out first. All the information and advanced features of the Cabinets Made EZ website helps to create the confidence needed with website viewers to turn them into RTA cabinetry customers.
Being a brand new website, competing at a national level for a valuable search term (RTA cabinets), Cabinets Made EZ faced a severe disadvantage in achieving high rankings in search engine results. Fortunately for Cabinets Made EZ, they have an advantage beyond great website graphic design which none of their competitors have; a custom coded iNET website with search engine targeted website copy writing, and search engine optimization. Every part of the Cabinets Made EZ website is custom coded to achieve maximum value in search engine results, and over time, as Google stops devaluing the site for being brand new, they will continue to climb the RTA cabinet search listings. When the Cabinets Made EZ website first went up, it was #132 on Google for "RTA cabinets". After a round of search engine optimization and search engine targeted copy writing by iNET, Cabinets made EZ has moved up over 100 spots to the mid twenties. At this point, Cabinets Made EZ can sit and wait as their site value improves, or continue to do more SEO with iNET to drive themselves quickly onto the first page of Google for RTA cabinetry.
If your kitchen or bathroom could use an updated, luxurious look, consider RTA cabinetry from Cabinets Made EZ. Lower prices, faster shipping, and easy to assembly make Cabinets Made EZ the no-brainer choice for all your kitchen and bathroom cabinetry needs. For another no-brainer choice – a Custom Creative Genius inspired website bringing you new customers and making your company more profitable, visit iNET Web in Waukesha, Wisconsin today. Once you have an iNET website finding new customers and giving them confidence in your company, you’ll wonder how you ever got by without one.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.