The Arete Group consists of a group of professionals absolutely expert in the discrete placement of high level compensation and benefits professionals. The Arete Group came to iNET as a fledgling company looking for a world class website marketing platform.
Dealing with high level professionals, the Arete Group was in search of a website marketing platform that not only provided information about their high level compensation and benefits professional placement services, the Arete Group wanted to have a national presence that left no doubt; the Arete Group is at par with, or more able, than any other professional placement firm at identifying top notch compensation and benefits talent.
The iNET website development for the Arete Group started with a Waukesha graphic logo development. The iNET graphic design team started with the user mark, "Your Link To The Compensation and Benefits World" iNET Web graphic designers created the center logo graphic, utilizing a thermal image of the globe and wrapping it in Bryce 3D into a rotating globe. The Bryce image was then converted to a Flash, three-dimensional graphic animation. The non-animated version of the logo is fixed on North America. The Arete Group had already conceptualized the upper left hand logo. iNET modified the existing logo graphic to feature the same globe graphic.
The Arete Group team had experienced the iNET Web website development difference in a previous incarnation of this elite compensation and benefits placement team, before they made the big move out on their own. The Arete Group allowed iNET to lead them to a masterpiece graphic image website. The Flash graphic animation of the two principals ROBBIN MEYER and ANJIE PECK is a show stopper anywhere on the Internet. Robbin and Anjie spoon feed prospective compensation and benefits professionals, as well as Fortune 1000 companies looking for high level compensation and benefits professionals thirty seconds of their most important message, in their own words, in the Flash movie animation. The Arete Group team introduces a few other web site pages, too. The incredible talents of the Arete Group, coupled with the incredible graphic image website development of iNET, has led to a number of very high caliber, high compensation and benefits professionals submitting resumes to the Arete Group, unsolicited. That is a BIG deal for the Arete Group!
The Arete Group website has a simple database management, website edit, back end, content management system, where the Arete Group can add, change or remove any content on their website. The Arete Group is continuously updating their job postings. This database management back end is simple, yet critical for a company updating job postings constantly. The website also allows a compensation and benefits professional to submit a resume any time.
The Arete Group also has a very cool graphic animation Flash power point-ish presentation built by the iNET Web graphic design team. The Flash movie demo is used in a booth demo at the Compensation and Benefits professionals' national convention. The video piece features a big Flash animation of Robbin and Angie telling what is special about the Arete Group in their own words, as a graphic assembly builds all around them.
When asked if the website has provided any outside of the box positives or business bottom line enhancements, Robbin said, "We have received great feedback from both clients and recruits about our website. We have had numerous instances where we’ve received unsolicited resumes as a result of people searching our job postings. The biggest advantage though for us is the credibility we receive when potential clients verify our validity by checking us out on the website." That folks, is what a great web site marketing solution does in a nutshell. A great website marketing piece finds the people who the iNET customer needs to find it. Once they are into the website, out of the box Custom Creative Genius inspired website development makes a positive, customer confidence instilling impression.
Check the website out. Thanks to two of the best looking Compensation and Benefits Professional Placement professionals and some cool iNET graphic design, it is a visual masterpiece. Coupled with iNET search engine optimization, the Arete Group website is a success.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.