iNET's Website Cost Calculators for SEO

In almost any vertical, you’ll find [keyword] cost as a popular qualifier with a high CPC. That’s because humans and algorithms know cost searchers are ready to buy and convert at a high rate. The answer to the cost question is almost always “it depends”. Helping the user understand pricing variables with an intentional cost calculator built with SEO in mind is a great way to drive new leads. At iNET, we know that effective SEO isn't about vanity metrics—rankings must yield traffic must yield qualified leads must yield sales or the math doesn’t math.

How to rank, in a nutshell:

  1. Branded Search
    • Being a great business with loyal customers
    • Capitalizing on word-of-mouth and traditional marketing efforts
    • Encouraging direct searches
  2. Reviews
    • Making review generation an integral part of your business process
    • At a glance social proof (review starts in maps results and rich SERP features)
  3. A Website That ENDS Searches
    • Built with a page structure matching important keyword intents
    • Successfully satisfying similar search sets from similar searches

Cost Queries: Your Pricing Calculator’s Path to High-Intent Leads

  • Cost-related searches indicate inelastic demand for your product or service.
  • Users searching for cost information are often circling in on the final stages of decision-making.
  • This is the perfect time to make sure they know your brand.
  • Providing transparent cost information builds trust and can win business, whether they are minutes or years before a purchase decision.

iNET's Cost Calculator Strategy

  1. Targeted Development
    • We build calculators that consistently rank for city, state and national queries
    • Our calculators are designed to satisfy a wide set of voluminous, relevant search intents
  2. Supporting Content
    • We position calculators on pages that address various related queries (e.g., city-specific information, industry averages)
    • Content can be long-form, below the fold, or behind tabs
    • These pages often become top lead generators for our clients' websites
  3. Sales Support
    • Page content gives searchers a general idea of what to expect
    • Cost Calculator provides broad price ranges that don’t disempower your sales team
    • Feed user preferences into a contact form for faster lead vetting

Why iNET's Approach Works

  • We focus on satisfying similar search sets from similar searchers
  • Our strategy goes beyond nebulous "content development" to deliver tangible results
  • Once a solid website foundation is in place, we laser-focus on the ranking results that matter most to your bottom line

Improving the economy one business at a time®, iNET's cost calculator strategy is about more than just SEO—it's about driving real business growth in Wisconsin (we’re conveniently located between Milwaukee and Madison) and beyond.

Ready to implement a cost calculator that actually drives qualified leads? Let’s get started.

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Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

iNET Web
1430 E. Moreland Blvd. Waukesha, WI 53186
 262.574.9400
Directions from the EAST / WEST