Forget balancing personal and professional. iNET CEO Steven Libbey's worklife/lifework is an explosive fusion & neverending quest to dominate the web for our clients. Every Project is a passion project. Every minute counts.
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CEO Life 8: Conquering Physiology Intellectually (Part 1)
CEO Life 7: Booming Businesses & Beekeeping Bros
CEO Life 6: Chasing the N after Maratho (Part 2)
CEO Life 5: Tackling Tactical Marketing Head-On
CEO Life 4: Chasing the N after Maratho (Part 1)
CEO Life 3: Can't beat 'em - Hate 'em?
CEO Life 2: 8-hour head start
CEO Life 1: Reflecting on paradise
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.