Religious and spiritual organizations in Wisconsin face a unique obstacle when it comes to increasing membership. Previously successful marketing methods churches have used, such as greeting cards, road signs and newspaper ads, are being forced into retirement as the Internet has grown to play a larger role in society. Attendance is down, giving is down and the future seems uncertain. Reach Right Studios recently reported on the current state of churches across the country while covering important statistics, such as:
Everyone knows the younger generation isn't prioritizing church attendance the same way their parents did and there isn't a single church-goer who hasn't been a part of the "bringing technology into worship" debate. The statistics have been here for years and if you want your church's legacy to survive, its time to take action. Change can be difficult to adjust to, but once you understand the role marketing plays in achieving church growth, its easy to make the switch.
Church SEO Statistics from Church Tech Today, Best Places, Pro Church Tools, Grey Matter Search, Church Mag & Non Profit Marketing Guide
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Marketing a church off and online has become an essential factor in increasing membership. While developing your organization's outreach strategy, we keep in mind the community you're creating and the main purpose your group seeks to fulfill. We've worked with a number of spiritual and religious non-profits, including:
We start all church growth projects with basic keyword research. Search engine optimization (SEO) is the best first step you can take for your site. Not only does it help you find the exact terms churchgoers and visitors around the area are searching, but you can find valuable related terms to incorporate into the website. SEO for churches in Wisconsin starts with the basics: your location and when you provide services:
If you break down the SEO research above, its clear your church content should be targeting Racine, Kenosha and Waukesha churchgoers long before you put your focus on Watertown, Wauwatosa or West Bend. Even building a page on your site targeting the keyword "local churches Wisconsin" has a good chance of ranking on the first page when you have an experienced and talented SEO specialist building out your website. When you seek out church growth strategies with iNET Web, we handle the technical aspects of marketing while you continue spreading your message and maintaining your community.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.