A top manufacturer of anatomically correct medical manikins, TruCorp needed a great website to share their products with medical facilities around the world.
Medical manikins go through a lot. If one is ever destroyed at a training site, TruCorp’s responsive site allows replacements to be bought on the go.
What is the difference between a “manikin” and a “mannequin”? The first is meant for medical training while the latter is used for displaying clothes. iNET SEO used medical keywords to differentiate TruCorp’s products from retail mannequins to get the right clients onto their website.
While manikins are used for medical training, the buyers are often administrators for hospitals with no medical experience themselves. Our copywriters struck the right balance between using medical and layman’s terms for convenient shopping.