Total Care Dental

Total Care Dental promises a better dental experience in every regard. When they needed a better website in every regard, they made an appointment at iNET-Web.

iNET crafts professional website marketing strategies for Madison dentists
Click the links above to learn all about the unparalleled web marketing services that provided Total Care Dental

Milwaukee web marketing for TCD MadisonMilwaukee web marketing for TCD Madison

Total Care Dental

Based in Madison, Total Care Dental specializes in cosmetic and family dentistry. Combining cutting edge dentistry with a gentle, friendly style, they strive to overcome the fear of dental work that keeps so many patients from seeing a dentist.

Website Dilemma

Before coming to iNET in 2010, Total Care Dental had a basic website that left a lot to be desired. All their services were crammed onto a single page, and it was difficult for prospective patients to find anything. Just as bad, the website wasn’t showing up in search engine results for the topics most commonly searched online by prospective patients.

Technology Implemented

Creative Genius Branding & Copywriting – Layout and design – Search engine optimization –  Content Management System – HTML –CSS – jQuery –HTML

Outcome

The new website iNET developed is all about making the user experience easier for patients. Anyone can find the cosmetic, restorative, or preventative services they need in a few easy clicks. A growing gallery showcases cosmetic success stories, and radio ads reach listeners across the state. Online inquiries are up, new patients are scheduling appointments in growing numbers, and their staff has grown to keep up with the new business they’re getting. It’s all giving these dentists a lot to smile about.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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