Unlike the castings Pine Cellar makes, a business is not a hardened, unchanging mass. When this Wisconsin foundry was looking to evolve and expand its customer base, iNET Web was here to make it happen.
Based in Big Bend, Pine Cellar Mfg. is a machine shop and foundry offering everything from prototyping to advanced CNC machining. In business since 1976, they take pride in exceptional prototyping, design and casting work.
Pine Cellar had a very basic 5-page website that wasn’t doing anything for them. Before coming to iNET, most of their new business came through word of mouth. The only visitors to their site were those who had been referred to it. Pine Cellar desperately to reach prospective customers searching online for the types of machine shop services they offer.
Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming – Creative Genius Branding & Copywriting – Content Management System – HTML –CSS – jQuery
iNET Web designed and built a website with a fresh design that connects their old-school craftsmanship with their state-of-the-art capabilities. With an SEO-infused website, it didn’t take long for this business to start seeing an increase in visitors to their site—and an increase in inquiries.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.