

Orange Shoe Fitness
Orange Shoe Personal Fitness has studios in Wisconsin and Illinois. To draw in more business, Orange Shoe turned to iNET Web for a brand new website.

Deciding to get fit is different for everyone. Clients looking for a trainer can find Orange Shoe’s responsive site on desktop, tablet, or smartphones without a problem.
There are countless freelance personal trainers and gyms throughout Chicago and Madison. Search engine optimization from iNET experts makes Orange Shoe rank for local searches.

Orange Shoe - Web Marketing for a Chicago Personal Trainers
Orange Shoe is a boutique-style personal training studio with locations in Fitchburg, Madison, Brookfield, Chicago. They are continually expanding with new locations. They needed a way to draw in new clients and show how they’re different from a regular gym.
Website Dilemmas
The Orange Shoe site was relatively simple, but not memorable. Their old branding was “You: Improved”, a line used by many other gyms and personal trainers. They needed a better way to stand out, especially with New Year’s resolution signups right around the corner.
Technology Implemented
Search engine optimization – Layout design – Content Management System – HTML – Creative Genius – CSS – Flash – jQuery
Outcome
iNET put the new Orange Shoe website through its paces. “You: Improved.” became “Master your DNA” to better tells the story of how workouts and nutrition plans are tailored to help individuals meet their health and fitness goals. There’s no generic DNA just as there are no generic workouts at Orange Shoe.
A fun “What to Expect” page dives even deeper to show what makes Orange Shoe different. A recorded video greets website visitors and shows Orange Shoe personal trainers in action. They are also recording radio ads in the Madison area.