Lee Footswitch

iNET-Web helped Lee Engineering modernize their appeal to audiences with their custom website design.

iNET Milwaukee provided quality web development, radio, and SEO services for any business
Click the links above to learn all about the unparalleled web marketing services that provided Lee Footswitch

Lee Engineering-

Dr. Royal Lee is a Wisconsin-born visionary. His prolific work on drills and centrifugal units in the ‘20s earned hundreds of mechanical engineering patents. He invented numerous footswitches and scientific applications in use in manufacturing today as well. Dr. Lee’s namesake graces three companies managed by iNET Web’s profit-generating web design specialists: Lee Engineering, Royal Lee Organics and Lee Engineering footswitches.

Lee Engineering (lab apparatus site) is one of the only e-commerce site in Wisconsin specializing in scientific lab apparatus equipment. Its target market is just as specialized, for they work with schools, food science laps, and professional chemical labs.

Website Dilemmas-

When the innovators from Lee Engineering approached iNET Web, they were struggling with brand recognition even though the company had a compelling story rooted in Milwaukee’s history. They also sold reliable products that solved problems for laboratories throughout Wisconsin. However, Lee Engineering wasn’t communicating a unified brand to its target audience because of managing three product lines on one website. One, Engineering by Lee, was an e-commerce site selling lab lattice. Another was their home-use flour mill, which grounded gluten free, homemade flour. They also sold foot switches for applications such as industrial machines, medical equipment and musical equipment.

User experience experts at iNET web segmented the product lines into three distinct e-commerce pages for more precise branding. INET Web rebranded the mill page as Royal Lee Organics based on the keywords users employed to find its product (“organics”). The lab apparatus page was reorganized as well. It was search engine optimized to rank for searches requesting “science lab equipment” for both industry and schooling.

Technology Implemented-

Logo Design – Search Engine Optimization- Website Design- Flash


The rebranding was a staggering success. SEO optimization reports demonstrated that Lee Engineering’s e-commerce revenue almost doubled from November 1 2016 to December 31 2016 for the lab apparatus products on Lee Engineering.  iNET Web basically doubled Lee Engineering’s revenue from our aggressive campaign of webpage SEO, segmentation and design.

Do you have a floundering e-commerce site? Contact iNET Web for a profit-generating overhaul.



Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.