Kokomo Jackrabbits

A compelling logo is required for every business or organization – especially sports teams. Your logo will be seen on jerseys, t-shirts, printed ads and tickets. Let iNET create a unique, memorable logo for you and your team.

Waukesha iNET hits it out of the park for sports leagues with exceptional web development and marketing
Click the links above to learn all about the unparalleled web marketing services that provided Kokomo Jackrabbits

Kokomo Jackrabbits

This prospect league baseball team from an Indiana town of about 50,000 has character. The Jackrabbits got their name in a 2014 naming contest as an homage to a popular automobile called the Jackrabbit that used to be built in Kokomo. Each summer, the Jackrabbits showcase upper echelon collegiate players from throughout the Midwest in a series of well-attended games. When iNET found out about the Jackrabbits, there was only one thing to do: design them a character!  

Website Dilemmas

Because Prospect League sports teams target families and kids, delightful, colorful mascots are essential for branding. The Jackrabbits were an expansion team in the league in 2014. They had a decent customer base of families, but no consistent theme or identity. The Milwaukee-based managers of the team (MKE Sports) approached iNET Web to help them move beyond a compelling community-based baseball team into one with broader appeal.

Technology Implemented

Mascot Design- Logo Design- Web Design- Search Engine Optimization

Outcome

INET Web knew compelling graphic design would be pivotal to the launch of the Jackrabbits. We also knew Kokomo needed something worthy of their emotional connection to the team. iNET rounded up our talented graphic artists. They conceptualized a story, theme, atmosphere and voice for the team. At the heart of it all was the team's new logo: a fierce, muscle-bound jackrabbit swinging a bat-sized carrot.

INET Web’s colorful and fun branding generated instant buzz for the team. Kokomo families flocked to the stadium and continue to fill it to this day. The Kokomo Jackrabbits (and MKE Sports) enjoyed a further revenue boost when the iNET-created designs were licensed as t-shirts and memorabilia sold at the stadium.

To this day, the seats fill up at every Kokomo Jackrabbit game. Parents attend the exciting match-ups with their children to enjoy a safe, fun and affordable family experience. INET web took a great idea for a team in a medium market and helped it find its voice and its audience.

We can help you find your voice and audience, too. Just Contact iNet Web
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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