What sets one plumbing company apart from another? A great reputation matters, but these days success often comes down to prospective customers being able to find them online.
Heiden Plumbing is a family-run plumbing business based in Milwaukee. In business since 1925, they have a well-deserved reputation for honest, quality work. Some years back, they were the only one of three plumbing companies to come through with flying colors in a news channel orchestrated sting to expose dishonest plumbing companies.
Heiden Plumbing had a website before coming to iNET Web, but it was in serious need of a flush. They came to iNET Web asking us to salvage whatever on their site was worth salvaging and to just do what needed to be done to make their website more visible to potential customers. We love that kind of challenge!
Search Engine Optimization – Layout and design – Responsive Design -- Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery –HTML
While iNET Web designers created custom-built website for Heiden Plumbing, our copywriters refreshed the content on Heiden’s website and our SEO gurus developed keyword strategies based on market research. As a result, the site now routinely ranks at or near the top of search engine results for the most commonly searched plumbing terms used by prospective customers in the Milwaukee area.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.