Halloween Express

Year-round SEO keeps this site at the top of search engines during the busy season. The eye-catching imagery and videos on the site work together with our attention-grabbing radio ads and simple yet effective brand ("Everything Halloween") to keep the customers coming.

Waukesha area Halloween costume shop reaps the benefits of iNET’s creative genius in website development
Click the links above to learn all about the unparalleled web marketing services that provided Halloween Express

Halloween Costume Site Design by iNETHalloween Costume Site Design by iNET

Halloween Express

Headquartered in Appleton, Halloween Express has multiple seasonal store locations throughout Wisconsin. They don’t just sell Halloween costumes and decorations, they sell the power to TRANSFORM yourself, if only for one night! Halloween Express’ website had to compete with hundreds if not thousands of seasonal websites selling Halloween costumes online. They not only needed to stand out in a GHOULISHLY crowded marketplace, but they also wanted to convince web users to walk away from their computers and visit a brick and mortar Halloween store!

Website Dilemmas

Halloween Express’ former website got passed over in search results, and its URL was in an internet GRAVEYARD. A familiar, forgettable layout failed to inspire searchers seeking an incentive to IMAGINE. The most important information—where to find a Halloween Express near you—was barely noticeable and wasn’t generating the leads they needed. Even for a Halloween-themed business, their dreary entry-level template website had too much DEAD space.

Website Technology Implemented

Search Engine Optimization – Content Management System – HTML – Flash - Copywriting – Video Production – Programming – Graphic Design – JavaScript – CSS - jQuery

Website Outcome

iNET’s SEO specialists and copywriters worked their MAGIC and crafted strategic, structured content appealing to web CRAWLERS and Halloween revelers alike. Expert programming ensured a mobile responsive site, imperative to searchers looking for a place to buy Halloween costumes while out HAUNTING the highways. Adding costume guides and a haunted house directory to the website further solidified their reputation as the Wisconsin authority on "Everything Halloween."

Halloween Express’ online presence went from SCARY-bad to SUPERNATURALLY good with iNET’s graphic design and custom coding delivering a fun and informative experience from first glance to final click. Navigating the attractive, dynamic home page is so easy, even a ZOMBIE could do it!

With a seasonal business, you can’t afford a slow start to your sales. Year-round SEO strategies from iNET keep Halloween Express at the front of the pack—come October, they have an unbeatable edge over the competition. Since their creative genius inspired website went live in 2015, Halloween Express has BURIED competitors, gaining significant year-over-year increases in organic search traffic, referrals from the parent website, and foot traffic in stores.

Want to bring your business back from the dead? Contact the Milwaukee Web Design Firm with a SPOOKY talent for creating profit-generating websites!

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.